Predicting the future isn’t as hard as predicting when that future will come

On a long enough timeline, you might be right about plenty.

The cars might drive themselves. The software might generate itself. The transited American “inner cities” might become wealthy hubs segregated from poor inner-ring suburbs.

You could make predictions for days. Looked indefinitely, there are few trends I’d challenge. If a bet is a tax on bullshit, it’s not the idea I’d be as quick to challenge as the timing. That’s because, of course, it’s easier to predict the future than it is to predict when that future will happen.

Predicting the future is difficult because it’s easy to expect that future to look too similar or too different than the past. That stays tricky because

Look at predictions about 2019 that Isaac Asimov made in 1983. It’s difficult. But he just might have gotten the timing more wrong than the content.

It’s worth remembering that the very reason our memory can be faulty may be a consequence of our evolved ability to imagine a future.

(Photo by Naomi Tamar via Unsplash)

What question is your work answering?

version of this essay was published as part of my monthly newsletter a couple weeks back. Find other archives and join here to get updates like this first.

Every company is an approach to answering some question. (Every nonprofit might be a policy failure.)

Many mistakes are made in choosing that question: it might be too ambitious, or too unambitious. It could be too niche, or not focused enough. The true addressable market might be too small. The question may not be a lasting one. You can ask a question too early or too late, with the wrong leadership, team or product. Some of that can be changed by a good team, so along the company-building journey, you must change your approach.

But don’t change the question.

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Real Life Local News Revenue Experiments: ONA19 session

Powered by a decade of pursuing local news revenue models, I got together a few friends doing similar work and hosted a session during the 20th annual Online News Association conference, in New Orleans, on Thursday.

The session was called Real Life Local News Revenue Experiments That Aren’t Advertising. Building on a 2016 lightning talk at the same conference, I published an essay a few days before the session to gather related thoughts and spark conversation.

My big takeaway: journalism is a strategy, not an industry. Or put another way, it is an approach to competing in any number of business models. For local journalism to thrive in the future, we need to find and experiment there.

Find notes, slides and more below.

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‘Journalism Thinking’ doesn’t need a business model. It needs a call to arms

I originally posted this on Medium here. It received considerable endorsement, including here, here and here.

Early professional news networks in the 14th and 15th centuries were couriers on horseback, informing warlords and merchants. Even competitors saw the value in shared professional news gathering, when there wasn’t a state-owned alternative. Subscriptions, then, subsidized the first foreign affairs and business reporters.

Over the next 500 years, innovations in distribution and in printing and paper technology shaped professional news-gathering into the 20th century model we most recognize today: advertising revenue subsidized relatively low unit costs to ensure widely available mass media (albeit almost exclusively from a white male perspective, but that needs its own post entirely).

Today we’re well into the first generation of the digital transformation of news-gathering and distribution. Yet we as journalism practitioners are still managing to underestimate how dramatically things have changed.

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Stop Lying About Your Employer Brand: Disrupt HR NYC

An employer brand should help professionals decide if your workplace is a good fit. Focus on quality, not quantity. Yet many hiring. managers purely focus on maximizing the number of applicants. It’s backward.

That was the focus of a DisruptHR presentation I gave at the NYC edition of the popular event series on May 19. I last spoke at the Philadelphia edition in 2017. Watch below.

Find the people who give you more energy than take

version of this essay was published as part of my monthly newsletter a couple weeks back. Find other archives and join here to get updates like this first.

I just got back from a week driving around Campania in Southern Italy, including Naples, the Amalfi Coast and the tiny town of Tufo. I was there to eat and drink but, really, I was there to see the remarkable work my best friend Patrick McNeil is doing there. Patrick, whom I’ve known for 15 years, is a homelessness advocate in Philadelphia and a fiction writer. Meanwhile, with his aunts, he is maintaining his grandfather’s childhood home in the rural Province of Avellino, both by hosting guests and, most interestingly, with an artist’s retreat.

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Here are a bunch of rules to live by from other people I love

Short, sweet, meaningful rules to live by are a delight.

Last year I shared my own, inspired by the book, and it became a talking point among friends and family for much of the year. I love hearing anyone’s rules; even if I don’t agree with them, they’re telling of that person and a worldview. They make me think.

So, without naming any names, below I share a few sets of rules I heard from others because I just think these are so much fun. I’d love to hear yours too.

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Authenticity is having no other choice

Is that pizza authentic? What about that neighborhood? Or the clothes they’re wearing? Or the slang they’re using?

To my ears, authentic doesn’t mean famous or even necessarily good. Authentic is not having a choice. Or not even being conscious of the choice.

Someone is authentic when they are true to themselves; they haven’t conjured up some sense of self. Rather, they’ve remained more or less true to their experience. A product or service or idea or experience is similar. It’s doing a job without being overly aware of itself.

Authenticity is having no other choice.

A few things I’ve learned and love about whiskey

Whiskey is my alcohol of choice. That’s a preference founded on years and perfectly-me nerdy intention, as you might have read.

For most of the last decade I’ve casually tried to learn more about the culture, stories and experience. Below I share a few concepts that have stood out to me as most interesting.

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