Getting Things Done – Page 12

The reasons to link and what they say about your Web integrity

Why do you use links?

By my count, there are four reasons why you put a link in your online story, post or article, and I think figuring out which of them describes your motivation says a great deal about your Web integrity.

The reasons for linking that come to mind for me:

Link Share — You actually want your readers to follow the link; as I’ve written, the word “blog” started as Web log which was meant to mean a “logging of the Web.” So, a fundamental blog style is to collect good links and share them with your readers, with the intent for them to follow them. Like here.
Value Link — You are adding value through commentary, analysis or aggregation of similar or related stories or ideas. You’re referencing a story or another post and adding your own opinion or aggregation to it. Like this.
Source Link — This transparency allows readers to follow where you got your information or how you made whatever claim is linked out. This is also a way of referencing the past and following a fundamental rule of the Web: never let your reader go through a story and not have somewhere else to go. This should be the most common use of links, so you should see it all over the place.
Content-use Link — The link is casual payment for someone else’s content, where you’re using that content to get your own clicks and page views. This can be a simple swiping of text or accepting you’ve been beaten on a story you should have had yourself and giving a bad link. This is often dirty, as I’ve written before. So, to do it right, you have to either add value or give a good link — including publication name, keywords and a reason for your readers to go that way.

In my mind, the first three are legitimate and the fourth can be, but rarely is.

Are there others?

Changing ways in which society collects information

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The way we have gained information has apparently changed in the past 200 years, according to a really interesting and insightful graphical analysis of those trends by online magazine Baekdal.com.

The graphic analysis, as depicted above, aims to give some sense of the how the sources of information developed in common society. It suggests that in the next 10 years, we’ll find more and more news and information via social networks, with declines in TV, general Web sites and blogs.

After a few hundred years of newsletters, pamphlets and other written news sources known of in Europe and perhaps present elsewhere, the idea of a regularly published, verifiable collection of news source was developed in the United States in Boston, New York and Philadelphia in the mid-18th century. Leading to that turn of the century, more than 50 newspapers of varying stripe were bubbling in the colonies, leading to the idea of “freedom of the press” when the 1791 Bill of Rights were ratified.

This graphic and its explanation — well worth your time — gets the history down, if briefly, but I can’t say I agree with all its prognosticating about the future of news gathering.

Continue reading Changing ways in which society collects information

Cliches that journalists need to let go

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All you need to make a journalist is pressure and time.

Those same elements can disrupt a writer. Under pressure and no longer feeling the same need to impress someone can make even the most capable of scribes turn a phrase that shouldn’t be turned anymore.

Hell, I may be one cliche away from a lifetime achievement award myself. Still, it’s worth noting a few that just shouldn’t be done anymore, and other mistakes that are so commonplace they themselves have become something of a cliche:

Continue reading Cliches that journalists need to let go

Every college journalist should be freelancing right now

I am on month five of full-time, professional freelancing. I think only now am I finding the hum and the rhythm of this craft, particularly in the doldrums of a sour economy and struggling print industry.

You’re a college journalist, unsure about the future. So, tell me, why aren’t you trying to make in-roads in freelancing now?

I think it’s a sin if you aren’t at least contributing to your college newspaper – it’s a great, college experience, it’s challenging and a wonderful incubator for insight and vision. But, I think you need to be doing more.

Get that internship, sure, but if you don’t have one, or perhaps even if you do, you should be developing contacts and knowledge for the freelance game – because it’s a better back up than waiting tables.

Continue reading Every college journalist should be freelancing right now

Beware working for friends, freelancers

I apprenticed with a plumber on and off for a couple years at the beginning of my college career.

He’d always tell me, “Don’t do work for friends.”

It rarely ends well. Someone ends up feeling screwed, but no one wants to say it when friendships are on the line. When it comes to soft crafts like writing, it’s even harder to get things settled.

Continue reading Beware working for friends, freelancers

When does a freelancer's workday stop?

A former boss of mine has taken to calling me around 6:30 a.m. sometimes. I’m not awake, so he’ll leave a message.

“Are you taking a nap or something?” he might ask. “Because I know you can’t still be asleep from last night this late in the day.”

I’m a freelance journalist without much of a strict schedule most days. While on occasion, I’ve gotten an early-enough start between 7:30 a.m. and 8:30 a.m., I often don’t get up until nine in the morning. While I almost begin working right away, I do, on occasion, not even begin work until ten. A rare exception has seen me doing so later still.

This is obscene to friends, bosses and even some family of mine. It doesn’t much matter to anyone that, despite my relatively late start on the day, I very rarely work less than 10-12 hours a day, often six, if not seven days a week.

I’m just getting my professional freelancing start in a bad economy and a frightened print industry, so – though I’ve made it a point to get back out and have some fun from time to time – my work schedule sometimes borders on obsessive.

I love not needing an alarm clock or needing to commute, but I wonder what my guilt about that drives me to do. When does the workday for a freelance journalist end?

Continue reading When does a freelancer's workday stop?

The four reasons for a freelancer to decide to write a story

I recently posted on the reasons why I love freelancing. Once you know you want the gig, it also helps to know what you’re willing to do.

There are four big reasons to agree to write a story, and every writer should know them – if only so he can decide if that writing gig, even if it’s on the side, is worth it.

They’re worth recognizing, see them below. Continue reading The four reasons for a freelancer to decide to write a story

Young professionals: get your handshakes in order

Oh, they matter. If you don’t think they do, you missed it.

Last week, I shook the hand of another young journalist. I suppose he felt eye-contact was uncomfortable, so he looked down, offered me an awkwardly limp, motionless form of his hand for a second and pulled away.

It was a train wreck of a handshake, and I was stunned. I thought that’s knowledge of old, something a generation past figured out and has since become necessary cultural learning. But not for this young man, whose work I enjoy.

Please don’t mistake the old learning of the handshake to mean it’s outdated. All the social media in the world can’t make up for the trust and personal understanding that can pass through a firm interlock of right hands. Any freelancer or aspiring media type needs this skill down flat.

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What is your blog's focus?

You should be blogging, even if casually and infrequently and briefly.

I’ve already said that journalists of all stripes, anyone interested in media, research or anything in which your writing, your name and your credibility is best served defended and re-defended somewhere it can be found.

One of the best reasons to traipse into this fad — and, of course, blogging is fad for now, fashion, perhaps, later, because we won’t know of its longevity for some time — is because there is no better way to develop a voice and a focus. These are, they tell me and tell me and tell me again, central qualities to all writers of note and consequence, indeed, even writers and speakers and thinkers of even relative success.

And it’s harder than you might think.

Continue reading What is your blog's focus?