Social media has this stigma.
In the past six years, those brand-name behemoths of an industry that didn’t exist at this decade’s beginning have reached every corner of the developed world. When something, when anything reaches that level of prevalence, there’s going to be some backlash.
So, yes, a medium devoted to regular updates and structured around Web-based interactions is derided for self-reflectiveness and impersonality. But, of course, there is value to be gained, too.