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	<title>Christopher Wink &#187; Philadelphia Inquirer</title>
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		<title>Stories that never ran: the Philadelphia workplace in five years</title>
		<link>http://christopherwink.com/2010/08/24/stories-that-never-ran-the-philadelphia-workplace-in-five-years/</link>
		<comments>http://christopherwink.com/2010/08/24/stories-that-never-ran-the-philadelphia-workplace-in-five-years/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 13:30:38 +0000</pubDate>
		<dc:creator>Christopher Wink</dc:creator>
				<category><![CDATA[Philadelphia Inquirer]]></category>
		<category><![CDATA[Alex Hillman]]></category>
		<category><![CDATA[Freelancing]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[Indy Hall]]></category>
		<category><![CDATA[Sheldon Abba]]></category>
		<category><![CDATA[stories that never ran]]></category>
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		<guid isPermaLink="false">http://christopherwink.wordpress.com/?p=3933</guid>
		<description><![CDATA[More than a year ago, I handled a half dozen interviews and a couple rewrites on a story for the Inquirer that covered what Philadelphia workplaces will look like in the future. As is sometimes the case, it never found its home in print. The story&#8217;s primary timeliness has been lost, but I think it [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://christopherwink.com/wp-content/uploads/2010/08/workplace_manuel_lino.jpg"><img class="alignnone size-medium wp-image-5650" title="workplace_manuel_lino" src="http://christopherwink.com/wp-content/uploads/2010/08/workplace_manuel_lino-470x301.jpg" alt="" width="470" height="301" /></a></p>
<p>More than a year ago, I handled a half dozen interviews and a couple rewrites on a story for the <a href="/category/philadelphia-inquirer">Inquirer</a> that covered what Philadelphia workplaces will look like in the future. As is <a href="/tag/stories-that-never-ran">sometimes the case</a>, it never found its home in print.</p>
<p>The story&#8217;s primary timeliness has been lost, but I think it still has merit. So, with permission from my editor, I share it below, in addition to a slew of extras from the heavy lifting of reporting.</p>
<p>It was meant to be a localized version of <a href="http://www.time.com/time/specials/packages/0,28757,1898024,00.html">a Time magazine cover story</a> that caught my attention.</p>
<p>Below, read the story, see portions of my interviews that didn&#8217;t make it into the piece and watch some related video news pieces</p>
<p><span id="more-3933"></span></p>
<p><em>*Please note that the facts, figures, quotations and assertions are fact-checked and correct as of June 2009.</em></p>
<h2>THE FUTURE OF THE PHILADELPHIA WORK PLACE</h2>
<p>Not that long ago, there was something of a stable existence in retail.</p>
<div id="attachment_5651" class="wp-caption alignright" style="width: 210px"><a href="http://christopherwink.com/wp-content/uploads/2010/08/abba.jpg"><img class="size-full wp-image-5651 " title="abba" src="http://christopherwink.com/wp-content/uploads/2010/08/abba.jpg" alt="" width="200" /></a><p class="wp-caption-text">Sheldon Abba</p></div>
<p>Sheldon  Abba worked in a variety of clothing stores, from independent  storefronts to big players like Urban Outfitters. He had a marketing and  design background and, he thought, a fairly good sense of his future.</p>
<p>And  then the bottom fell out.</p>
<p>With the economy on the slide, he was let go  from Walnut Street-retailer Stussy in February, and his perception of  that future changed.</p>
<p>&#8220;When I was in school, I thought I&#8217;d get a  steady job with a brand and get a regular paycheck,&#8221; Abba, 23, said.  &#8220;When that job evaporated, I started thinking differently. Maybe I could  pay bills doing something like it on my own.&#8221;</p>
<p>So, with a handful  of friends, he launched S. Industries, an ethereal design and retail  company that is based wherever Abba and his cohorts are at the moment.  He&#8217;s finding steady work through word of mouth but will soon take the  venture on the Web through an e-commerce site. It&#8217;s a far ride from  clocking in as a retail day manager.</p>
<p>The U.S. recession has  changed lots of plans, like Abba&#8217;s. While entrepreneurs, freelancers and  telecommuters have long been part of the U.S. workforce, today’s  economic climate seems to have put more people in those roles than in  recent memory. So much so that some say independent, remote ventures  like Abba&#8217;s S. Industries are part of a trend for the future of the  nation&#8217;s workplace.</p>
<p><span style="text-align:center; display: block;"><a href="http://christopherwink.com/2010/08/24/stories-that-never-ran-the-philadelphia-workplace-in-five-years/"><img src="http://img.youtube.com/vi/ZmfXksLir1g/2.jpg" alt="" /></a></span></p>
<p>That trend may fast become a norm in  Philadelphia and across the country in the next five years or more, said  Thomas Malone, a Massachusetts Institute of Technology management  professor and author of the 2004 book, <em>The Future of Work</em>. Those  who do stick to cubicle life may find their offices becoming smaller,  closer to home, more mobile and, believe it or not, more fun in coming  years, other experts say &#8212; all thanks to advances in communication  technologies and increasingly casual work environments.</p>
<p>&#8220;The key  message here is that I think we are in the early stages of an increase  in human freedom in work, and it just might be as important a change for  business as democracy was for government,&#8221; Malone said.</p>
<p>Some  worry that the expected continued decline in traditional office  employees could leave the new worker short on camaraderie and political  social skills.</p>
<p>To curb his isolation, though, Abba has launched  his venture with friends. They hold their meetings in bedrooms with a  computer and a hard drive, listening to music and laughing.</p>
<p>&#8220;That&#8217;s a different work environment than any work place,&#8221; Abba says.  &#8220;What I&#8217;m doing &#8212; finding work and making a schedule &#8212; is really  valuable learning.&#8221;</p>
<p>For those who work from home for established companies, there&#8217;s another trend in keeping the best of the office: co-working.</p>
<p>For  more than four years, Lori Hylan-Cho worked for software companies in  California from 2,800 miles away in her Logan Square home near the  Philadelphia Art Museum. The software developer and mom, whose hair is  not unknown to be dyed purple on occasion, relished the flexibility but  lamented the solitude.</p>
<p>&#8220;I was going a little nutty,&#8221; she said.</p>
<p>So,  after making &#8220;a New Year&#8217;s resolution to get out of the house,&#8221;  Hylan-Cho rented out space at Independents Hall, a shared office in Old  City that rents workplaces to self-employed or other independent  workers.</p>
<p>&#8220;In the coming years, the place becomes less important  than the tools, and managers become more comfortable with distribution,&#8221;  said Alex Hillman, a freelance Web developer who in 2006 opened Indy  Hall with University of the Arts professor Geoff DiMassi. &#8220;Companies  that want to stay ahead of the curve &#8212; if they&#8217;re open-minded &#8212; will  need to explore these options in the traditional worker-employer  relationship.&#8221;</p>
<p>Hylan-Cho, 40, has worked in software development for 11 years and has watched more and more of her co-workers flee the office.</p>
<p>&#8220;Working  from home let me put in a load of laundry, be home for packages and  sometimes meet the kids for lunch,&#8221; she said. She kept in touch with  work by way of regular video conferences and instant messaging,  connecting with co-workers from California to Texas back to  Philadelphia.</p>
<p>That extra freedom kept her loyal, one of the more valuable assets of an employee in the future.</p>
<p>&#8220;Businesses  are quickly finding that one of the most expensive costs of business is  turnover,&#8221; said Deanna Geddes, an assistant professor of human resource  management at Temple University&#8217;s Fox School of Business. So, the  Center City office of the future may increasingly be a more inviting  place.</p>
<p>Geddes says we might see the rise of the campus workplace for those who, unlike Abba and Hylan-Cho, do stay in the office.</p>
<p>&#8220;What  successful businesses like Google learned before a lot of others is  that people like to hang out, where they can develop friends, and when  you have friendships in the workplace, people want to stay,&#8221; she said.  &#8220;The casual campus environment that is more open, with fewer doors and  walls, more communal space, games and less restrictive hours, lets  people come and go as they please and keeps them invested in the  workplace.&#8221;</p>
<p>For those who have already left traditional work  environments, voluntarily or because of a tightened economy, the  recession seems to point work places in a new direction.</p>
<p>&#8220;It  takes a special kind of person, someone who can separate time and get  work done,&#8221; Abba said. &#8220;That isn&#8217;t everyone, but clearly even the  old-style offices of the past are going to change.&#8221;</p>
<p>-30-</p>
<p><strong>Professor <a href="http://cci.mit.edu/malone/">Thomas Malone</a>, Massachusetts Institute of Technology</strong></p>
<ul>
<li><img class="alignright" src="http://cci.mit.edu/test/malone%20photo.jpg" alt="" width="259" height="310" />&#8220;We&#8217;ll see the economic benefits of very large business, as the same time as the human benefit of very small organizations, the freedom and creativity.&#8221;</li>
<li>&#8220;The reason, of course, is a completely new generation of technologies that are reducing the cost of communication to such a low level. A huge number of people can now make sensible decisions for themselves with access to enough information because of the Internet, instead of just following orders.</li>
<li>&#8220;We&#8217;ll see more human freedom, more people making more decisions for themselves. We may see more small organizations, where you&#8217;re your own boss.&#8221;</li>
<li>A lot of lessons about that future can be taken from the nation&#8217;s largest private employer and an online auction behemoth, Malone said. Increasingly, we won&#8217;t need or always be able to find a company to employ us.<br />
&#8220;The clerk in Walmart and that seller for eBay represent the difference in what is now and what may come: in how they work, in responsibilities and where and when they have to do them,&#8221; Malone said. &#8220;Seven hundred thousand people say they make their primary or secondary living on eBay. They are essentially independent store owners with a huge amount of freedom in what they do, what to sell and what prices to set. That&#8217;s the future.&#8221;</li>
<li>&#8220;Even inside big companies, we&#8217;ll see more freedom inside the company, more command and control to coordinate and cultivate. In another meaning of freedom, there will be more choice of when or where they work, with telecommuting for example, we&#8217;ll see a decentralization of the workplace. Both of those results are enabled by cheap communication&#8230;.</li>
<li>One reason cities grew the way they did was that for many occupations you had to live in a city, near the office to the company you worked for. One of the important trends changed by cheap communication technology is that more and more kinds of work can be done essentially anywhere in the world. What that means, I think, is that people will choose where they live often for reasons other than where their company is because it won&#8217;t matter. What that means is the dynamics of cities, i think will change. There are a lot of nice things about living in cities other than just going to work there. So, some people will continue to want to work in cities even though their jobs don&#8217;t require them to do so. It&#8217;s hard to know what the net impact on a city like Philadelphia will be, but I expect the population of cities may lessen but that the quality of living will go up.</li>
<li> &#8220;The key point is electronic communication is reducing the need to travel to work everyday. You can work at home or near home much of the time. Ten years ago, we used to think that more and more people would become telecommuters. I think that&#8217;s not nearly so black and white now. The vast majority of professionals will be telecommuters in the sense that they work some of the time from home or while traveling and surely the professionals who spend all the time working from the office are a minority, but we&#8217;ll see a hybrid of office and telecommuting time.</li>
<li>&#8220;If you need an example of a future employee, look at an eBay seller. If those 700,000 people were employees, it would make eBay the second-largest private employer in the country, second only behind Walmart. Of course, they are not employees&#8230; That&#8217;s all the freedom of any small store owner. It&#8217;s on a scale unlike ever before, in any regional or global marketplace. It&#8217;s as if an auction company built a retailer &#8212; not eBay the company, but eBay the community.</li>
<li> &#8220;In cities, there is a pretty strong division between business and residential neighborhoods. Maybe we&#8217;ll see more of a blurring of these distinctions,&#8221; Malone, the MIT professor,  said. &#8220;I think when people don&#8217;t have to drive or commute all the way to a downtown of a city, that means they could stay at home. We&#8217;ll see more of something I call a neighborhood office building.&#8221;It would be a place, Malone said, where telecommuters and freelancers, whose numbers are expected to rise, can work together. It&#8217;s a trend called co-working that already has strong roots in Philadelphia.</li>
<li>; residential neighborhoods with one or two or more office floors</li>
</ul>
<p><span style="text-align:center; display: block;"><a href="http://christopherwink.com/2010/08/24/stories-that-never-ran-the-philadelphia-workplace-in-five-years/"><img src="http://img.youtube.com/vi/IVBJzy6QSrg/2.jpg" alt="" /></a></span></p>
<p><strong>Professor, <a href="http://sbm.temple.edu/directory/profile/dgeddes/">Deanna Geddes</a>, human resource management at Temple&#8217;s Fox School of Business</strong></p>
<ul>
<li> <img class="alignright" src="http://sbm.temple.edu/directory/headshots/85.jpg" alt="" width="150" height="210" />This is a time to play to our strengths as a region. research and biotech, biomedic</li>
<li> Companies without the sophisticated IT for corporate to retain employees may suffer.</li>
<li> We might see more choice, allowing younger people to come in at 10 a.m. and work through 8 or stay on to 9.</li>
<li> Center City could become the place for more campus-orientated workplaces. It&#8217;s cheaper to build out of the existing city.</li>
<li> Taking a mantra from education in 1990s, clicks not bricks. We don&#8217;t need all the institutions.</li>
<li> Work flexibility will be key.</li>
<li> More and more employees are looking for flexibility. work-life issues and boredom go even further.</li>
<li> There&#8217;s nothing more valuable than a good idea.</li>
<li> More people want a job that first their lifestyle,  not just someplace to punch a time card.&#8221;</li>
<li>&#8220;There will always be a place for corporate headquarters. They may change, get smaller and more casual, but they won&#8217;t go away entirely.&#8221;</li>
<li>&#8220;There will always be a place for the cubicle jungle,&#8221; Geddes, the Temple professor, said. &#8220;But we won&#8217;t go as much and might not have to travel as far.&#8221;</li>
</ul>
<p><span style="text-align:center; display: block;"><a href="http://christopherwink.com/2010/08/24/stories-that-never-ran-the-philadelphia-workplace-in-five-years/"><img src="http://img.youtube.com/vi/Pwqycg0PEh8/2.jpg" alt="" /></a></span></p>
<p><strong><img class="alignright" src="http://farm4.static.flickr.com/3244/3147638597_9061c2761f_o.jpg" alt="" width="100" />Web designer <a href="http://www.dangerouslyawesome.com/">Alex Hillman</a>, co-founder of Independents Hall</strong></p>
<ul>
<li>&#8220;What happens when a company is based outside the city, and the employee lives outside the city, but they come to the city to work in a physical space, like a coffee shop or sitting in a park using Wi Fi?&#8221; Place starts to breakdown.</li>
<li>&#8220;The risk is low, as it&#8217;s a fairly cheap big city. There are a lot of industries and for so long Philly has just been a good place to try new things. It&#8217;s in our city&#8217;s history.&#8221;</li>
<li>&#8220;With some trust for telecommuting or greater freedom and be valuable to the long-term relationship.</li>
<li>&#8220;People react to distractions differently, but ultimately being completely isolated can&#8217;t be healthy,&#8221; said Hillman. &#8220;A combination of factors affect the distribution of the workplace.&#8221;</li>
<li>In 2006, Alex Hillman, a freelance Web developer who caught cabin fever from too many lonely work sessions at home, and Geoff DiMassi, a University of the Arts professor, opened Indy Hall.</li>
<li>See Technically Philly coverage of <a href="http://www.technicallyphilly.com/tag/alex-hillman">Alex Hillman</a>.</li>
</ul>
<p><strong>Software engineer <a href="http://www.avocado8.com/me.html">Lori Hylan-Cho</a>, telecommuter and Indy Hall member</strong></p>
<ul>
<li><img class="alignright" src="http://s3.amazonaws.com/twitter_production/profile_images/58657056/me_31jan07_square120_bigger.jpg" alt="" width="73" height="73" /></li>
<li>&#8220;Ditching the commute is a big thing. It&#8217;s not just that you&#8217;re stuck in traffic or on a train, but you&#8217;re not with a family. could productive worrk time, but not family time.&#8221;</li>
<li>It was awesome. But it puts a strain on communication. You have to be a very active communicator. You have to make sure you&#8217;re around.&#8221;</li>
<li>&#8220;I&#8217;m used to working with a lot of men, certainly in technical positions,&#8221; she said.</li>
<li>The worst recession in a generation or more has brought on a slew of attention to the future of business and our friendly workplace confines. In the view of some experts, the Web-literate telecommuter is a sign of things to come.</li>
<li>It&#8217;s invaluable for life balance, as you have kids, your job can be more portable giving you a chance to be with your family.&#8221;</li>
<li>&#8220;It was a great way to have a job that I love and live where I want to live,&#8221; Hylan-Cho, 40, said.</li>
<li>So, if Hylan-Cho lands another gig that brings her to an office, she might meet with colleagues there for regular meetings, if not traditional full days. Still, she said it&#8217;ll be hard to give up the flexibility she&#8217;s had for the past few years.</li>
<li>But, she now no longer telecommutes for that California company. In fact, she says she might look for another chance at the collaboration of a traditional office.</li>
<li>&#8220;I don&#8217;t know if it&#8217;s the future,&#8221; Hylan-Cho said. &#8220;But it&#8217;s worked well for me.&#8221;</li>
</ul>
<p><strong>Helpful U.S. Census Bureau of Labor Statistics information for Philadelphia employment:</strong></p>
<ul>
<li><a href="http://www.bls.gov/ro3/">BLS Mid-Atlantic Information Office</a></li>
<li><a href="http://www.bls.gov/oco/">Occupational Outlook Handbook (OOH), 2008-09 Edition</a></li>
<li><a href="http://www.bls.gov/emp/#outlook">Employment Projections</a></li>
<li><a href="http://www.bls.gov/ro3/news.htm#employment">Regional Employment and Unemployment News</a></li>
<li><a href="http://www.bls.gov/ro3/cesphlnewstab.htm">Regional Employment Statistical Data</a></li>
<li><a href="http://www.bls.gov/ro3/fax_9624.htm">Pennsylvania County Employment and Wages presser</a></li>
</ul>
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		<title>Inquirer: My first couch surfing experience</title>
		<link>http://christopherwink.com/2010/04/16/inquirer-my-first-couch-surfing-experience/</link>
		<comments>http://christopherwink.com/2010/04/16/inquirer-my-first-couch-surfing-experience/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 13:30:39 +0000</pubDate>
		<dc:creator>Christopher Wink</dc:creator>
				<category><![CDATA[Philadelphia Inquirer]]></category>
		<category><![CDATA[Couch surfing]]></category>
		<category><![CDATA[Freelancing]]></category>
		<category><![CDATA[stories that never ran]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://christopherwink.wordpress.com/?p=3108</guid>
		<description><![CDATA[A full-length travel story of mine focused on the five year anniversary of CouchSurfing.com at first destined for the Philadelphia Inquirer last January never found a home there. After a back and forth, I went another direction and it got a tad stale for the daily&#8217;s travel editor. So, because I&#8217;ve shared other stories that [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignnone" style="width: 480px"><img class=" " src="http://sphotos.ak.fbcdn.net/photos-ak-snc1/v371/157/56/28005138700/n28005138700_918104_5531.jpg" alt="" width="470" /><p class="wp-caption-text">My travel mate Sean Blanda (left), Zurich, Switzerland couch surfing host Dule Misevic, and myself in November 2008.</p></div>
<p>A full-length travel story of mine focused on the five year anniversary of CouchSurfing.com at first destined for the <em>Philadelphia Inquirer</em> last January never found a home there. After a back and forth, I went another direction and it got a tad stale for the daily&#8217;s travel editor.</p>
<p>So, because I&#8217;ve shared <a href="http://christopherwink.com/tag/stories-that-never-ran/">other  stories that didn&#8217;t run as planned</a>, I&#8217;ll do so today. Additionally, as always, I also like to share some grafs that were reworked and items I cut from my original story, which also can be seen below.</p>
<p><em>ZüRICH, SWITZERLAND &#8212; I just can&#8217;t find chopped beef for cheesesteaks  anywhere. But cheese? Well I have my choice of cheeses in the largest  city of this European country known for its favorite holey dairy  product.</em></p>
<p><em>I snag a jalapeno-laced Swiss cheese and settle for a  pound of ground beef I plan to mince. After picking up fresh rolls,  peppers and onions, I am back climbing hilly Kornhausstrase, a busy road  northwest of the city center that rides over the Linth River to  Zurich&#8217;s residential neighborhoods. As a jet-setting tourist, this is a  part of Zürich you would never see. Unless, of course, you are couch  surfing, which is why I am here.</em></p>
<p><em>CouchSurfing.com, the online  hospitality-exchange giant, is celebrating six years this month and has  nearly 1.6 million members, but it hasn&#8217;t lost its mission. For five  weeks in fall 2008, I made something new of the tired European  backpacking trip by hopping from one stranger&#8217;s couch to another, not  for money, but in the name of cultural exchange. I never had a better  experience than my first, sleeping on a tan couch in the leafy northern  extreme of Zürich, Switzerland.</em></p>
<p><span id="more-3108"></span></p>
<p>The sky is gray, cloudy and intimidating, and cars and bicycles whiz  past me as I march determinedly, groceries in tow, hoping to get to my  host Dule&#8217;s big, modern, first-floor apartment before he gets home from  work. It&#8217;s my second day and nearly my third night in Zürich, but it  didn&#8217;t take more than 15 minutes for me to decide that Dule deserved a  particular thank you.</p>
<div style="margin: 5px; padding: 10px; float: right; width: 185px; background-color: #cccccc;">
<p style="text-align: left;"><em><strong>Surf the couch<br />
</strong></em></p>
<p>Here are some numbers [from January 2009] on membership, which is free:</p>
<ul>
<li>Better than half of the more than 800,000 members are based in Europe.</li>
<li>Today nearly 600,000 couches are available in 230 different countries and regions around the world.</li>
<li>Recently, more than 7,000 new couches are added to the database a week.</li>
<li>More than 50,000 cities are represented in the Couch Surfing community.</li>
<li>While Philly is one of the 50 most surfed places in the world, its less than 2,200 registered couches are topped by smaller cities like Austin, Texas; Portland, Oregon and Amsterdam, Netherlands.</li>
</ul>
<p style="text-align: left;">The expectations and your experiences vary as widely as the members involved.</p>
<ul>
<li>More than 1,200 languages are represented on CouchSurfing.com, but if desired, users can find hosts who speak English almost anywhere.</li>
<li>While the average member age is 27, more than 150 people in their 80s are signed up with CouchSurfing.com.</li>
<li>The site boasts a ratings and review system where better than 99 percent of nearly two million member experiences have been “positive” to date.</li>
</ul>
</div>
<p>He isn&#8217;t an itinerant wanderer, nor an  existentialist looking for meaning or a creep looking for a victim, so  perhaps he isn&#8217;t who you think is willing to let a stranger crash on his  couch. Dule is a Serbian-born, 30-something academic with a Ph.D. from  Michigan State and a research job in Zürich. As couch surfing matures,  so too, do many of its members.</p>
<p>There isn&#8217;t even an implicit  agreement to do something in thanks for your couch-surfing host, nor is a  host required to offer anything more than a place to sleep &#8211; the floor,  an extra bed, a bathtub, maybe even a couch. But a funny thing happens  when you put your trust in a stranger; you tend to bond awfully quickly.  You want to find a way to say thanks.</p>
<p>So was the case with  Dule and me. The day before, he found me and my two traveling buddies at  our arranged meeting spot, under the blue angel that hangs from the  city&#8217;s central train station. I told him to look for my Phillies hat,  deciding not to describe the haggard appeal that my friends and I had  acquired after nearly a month slumming around Europe.</p>
<p>Dule  arrived wearing glasses, a smart khaki suit jacket and blue jeans. He  offered a warm, if hesitant smile, and snagged one of our bags before  leading us to his home. So began my first couch surfing experience and  the best, most complete three days anyone could ever have in Zürich.</p>
<p>A  founding principle of couch surfing is cultural sharing. So when my  friends and I decided we wanted to thank Dule with something more  tangible than words, we knew it should be something from the rich  culture of Philadelphia &#8211; a city we compared and contrasted and raved  about to whomever would listen during our trip. During our time in  Zürich, Dule was a frequent victim of my Phila-babble, so what better  gift than the king of Philly cliché, a founding father of our city&#8217;s  tasty treats?</p>
<p>I got plenty in return for those cheesesteaks I  made. After introducing my friends and me to Zurich’s tram system – when  you have to buy a ticket and when you don’t – Dule gave us a breezy  outline of the city’s sights. All the tourists go to Landesmuseum, the  Swiss National Museum, he said, but it’s dusty, boring and overpriced.  Swiss culture is influenced a lot by Germany, but no visitors seem to  make it to Zurich’s best bratwurst stand on Theaterstrasse near  Schoeckstrasse – where all the locals go and the brown mustard is even  spicier than in Philadelphia.</p>
<p>Dule has has hosted more than 100  people since he joined CouchSurfing.com in 2006, so he knows where to  point wanderers like myself.</p>
<p>On my first night in Zurich, Dule  shared some of his favorite haunts. I screamed with dozens of locals in  support of a penalty kick that won a match for the Swiss national soccer  team, while sucking down a beer brewed in the city. He talked about  walking into traffic at crosswalks &#8211; unlike in the States, cars would  stop here, he said. I got pushed around in a game of pool I wasn&#8217;t  prepared to be in, and Dule got me out of paying the money I hadn&#8217;t  realized I was gambling.</p>
<p><em>A BBC couch surfing report from fall 2008</em></p>
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<p>Casual knowledge to this local was  priceless insight to me, so I quickly fell in love with what couch  surfing can mean for your tried and true backpacking trip.</p>
<p>&#8220;I  can&#8217;t help but think,&#8221; I told Dule on my first night in Zurich, &#8220;that  couch surfing is going to be good for me.&#8221;</p>
<p>&#8220;I know,&#8221; Dule said  with a giggle. &#8220;A hotel won&#8217;t seem the same ever again.&#8221;</p>
<p>Even the  cheapest hostels in Zurich run more than $30 per night, which means  Dule saved the three of us close to $300. That total, of course, doesn&#8217;t  include the tour he didn&#8217;t have to give, the thoughts on Swiss culture  he didn&#8217;t have to share, and the proper fondue party to which he didn&#8217;t  have to invite us. Of course, in this expensive city, a chunk of those  savings went to our big cheeseteak meal, but that&#8217;s something important  to understand. Couch surfing shouldn&#8217;t be thought singularly as a way to  save cash, but rather a way to make better use of your money. I&#8217;d  rather spend my funds on making and sharing a Philadelphia delicacy than  on bed linens. Hotels, even hostels, are an offer of a place to sleep,  but couch surfing also offers a friend to make.</p>
<p>I now had a warm  guide in a foreign land and a friend in Switzerland. Dule now had the  same for Philadelphia.</p>
<p>Throughout my jet setting, couch surfing  allowed me to learn more about a place than I ever could otherwise in  the short few days I allotted for enormous cultural metropolises. As I  said goodbye to Dule, he told me that I just might see him in  Philadelphia for another cheesesteak.</p>
<p>My couch will be ready.</p>
<h2>EXTRAS FROM THE STORY</h2>
<ul>
<li>My Couchsurfing profile can be seen <a href="http://www.couchsurfing.org/people/cgwink">here</a></li>
<li>My original breakout box lede:</li>
</ul>
<blockquote><p>The concept of bringing into the digital age the timeless idea of staying with and learning from locals was first conceived in 1999, when Casey Fenton wanted more than a tour book-experience of Iceland.</p>
<p>The New Hampshire native found an online directory of students of the University of Iceland and e-mailed some 1,500 of them asking if he could stay at their homes and get a local perspective on the Arctic country.</p>
<p>It worked, and Fenton resigned himself to couch surfing the rest of his traveling days. Four years later – after a hand in the dot com bubble – Fenton launched CouchSurfing.com and the site has thrived since, letting people of all kinds experience travel in a new way.</p></blockquote>
<ul>
<li>I didn&#8217;t know what he looked like beyond a small, grainy photo from his Couch Surfing profile. So, I made at least three false starts, smiles and extended hands to the wrong stranger. He recognized my Phillies hat and my accompaniment – a college buddy and his brother, both looking as haggard as I was after a long day of travel from Lyon, France, via Strausbourg.</li>
<li>We shook hands as if agreeing on a business deal. Then we were off to his neat apartment a short walk from the city&#8217;s center. And just like that, my couch surfing career and the best three-day tour anyone could ever have of Zurich, Switzerland began.</li>
<li>On my last night in Zurich, like I would in Budapest, my host and I exchanged the most important element of culture: food. I bought the ingredients and made Swiss-modified cheesesteaks: local cheese and stripped beef on fresh rolls. Dule hosted a proper Swiss fondue party: bread in a garlic cheese and then fresh fruit dipped in melted Swiss chocolate.</li>
<li>And that&#8217;s how cheesesteaks became appetizers for my first authentic fondue party.</li>
</ul>
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		<title>Inquirer: Dogs call for a neighborhood in change</title>
		<link>http://christopherwink.com/2009/05/20/inquirer-dogs-call-for-a-neighborhood-in-change/</link>
		<comments>http://christopherwink.com/2009/05/20/inquirer-dogs-call-for-a-neighborhood-in-change/#comments</comments>
		<pubDate>Wed, 20 May 2009 15:05:11 +0000</pubDate>
		<dc:creator>Christopher Wink</dc:creator>
				<category><![CDATA[Philadelphia Inquirer]]></category>
		<category><![CDATA[animals]]></category>
		<category><![CDATA[Clips]]></category>
		<category><![CDATA[dogs]]></category>
		<category><![CDATA[Freelancing]]></category>
		<category><![CDATA[pets]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://christopherwink.wordpress.com/?p=3697</guid>
		<description><![CDATA[Why an influx of dogs are often a sign of a neighborhood in change is the focus of my story for the Style &#38; Soul section of today&#8217;s Inquirer. Dogs may not have caused Northern Liberties to change from blighted to trendy, but they sure were a sign that change was coming. Twenty years ago, [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_3779" class="wp-caption alignnone" style="width: 509px"><img class="size-full wp-image-3779" title="MG1DOG20" src="http://christopherwink.files.wordpress.com/2009/05/20090520_inq_mg1dog20z-d.jpg" alt="At Orianna Hill Park in Northern Liberties, Basil is petted by owners Lisa Lee, center, and Scott Nealy as Marie Barnes watches. As the neighborhood has become trendier, the pets have proliferated. (RON TARVER / Inquirer Photographer)" width="499" height="357" /><p class="wp-caption-text">At Orianna Hill Park in Northern Liberties, Basil is petted by owners Lisa Lee, center, and Scott Nealy as Marie Barnes watches. As the neighborhood has become trendier, the pets have proliferated. (RON TARVER / Inquirer Photographer)</p></div>
<p>Why an influx of dogs are often a sign of a neighborhood in change is the focus of <a href="http://www.philly.com/inquirer/image/20090520_New_leash_on_life.html">my story for the Style &amp; Soul section of today&#8217;s <em>Inquirer</em></a>.</p>
<blockquote><p>Dogs may not have caused Northern Liberties to change from blighted to trendy, but they sure were a sign that change was coming.</p>
<p>Twenty years ago, when Frances Robb first moved to the neighborhood north of Old City, dogs were about as rare as a parked BMW. But as Northern Liberties went from edgy to trendy, the canine pack grew. <em>Read the rest <a href="http://www.philly.com/inquirer/image/20090520_New_leash_on_life.html">here</a>.</em></p></blockquote>
<p>Read <a href="http://www.philly.com/inquirer/image/20090520_New_leash_on_life.html">the full story</a>, comment and then come back for what didn&#8217;t make it in.</p>
<p><strong><span id="more-3697"></span>Robin Broughton-Smith, owner Wag N Style in East Falls</strong></p>
<ul>
<li>Broughton-Smith moved from Old City with her husband and bought their house in East Falls at the end of last April. They are still learning the feel of the house and neighborhood.</li>
<li>There are people here who follow trend and who love their dogs.</li>
<li>There are young couples with small children and dogs who want things for their dogs and their children, at the same level.</li>
<li>Broughton-Smith&#8217;s dog is a Habanese named Roxy. She got her for Christmas five years ago in December 2003.</li>
<li>Robin Broughton-Smith is one of those people who take her dog-care very seriously.</li>
<li>&#8220;To get my dog groomed, I literally would drive miles, hours to get her groomed, like she is a child going to see a specialist. I have babysitters for my dog. I definitely treat my dog like a person.&#8221;</li>
<li>She is opening an eco-friendly, pet boutique with lots of healthy foods and treats.</li>
<li>Wag N Style is on Midvale Street, just off Ridge Avenue and across from Johnny Manana&#8217;s, part of an East Falls restaurant scene that might likely use a shopping district.</li>
<li>&#8220;The pet industry has changed and broadened so much. People are seeing these things are offered, especially for the dogs, and they want to join in.&#8221;</li>
<li>She is an accountant and her husband works for the state department.</li>
<li>They will use family members to help run the story, which they hope to open May 16.</li>
<li>&#8220;There&#8217;s so much offered for pets now, especially dogs. There are people who go to PetSmart and think that&#8217;s all that&#8217;s there, but we can broaden those horizons,&#8221; Broughton-Smith said.</li>
</ul>
<p><strong>Frances Robb, co-owner of Canine Couture in Northern Liberties</strong></p>
<ul>
<li>&#8220;When I first got to Northern Liberties it was like &#8216;Good Morning Vietnam.&#8217; It wasn&#8217;t exactly the most desirable place to be, but it had this fabulous old Ukrainian element still.&#8221;</li>
<li> She and her friend launched Canine Couture in 1996.&#8221;There are two groups who always seem to be dog owners, younger people who might be newly married &#8212; they have the kid and the dog &#8212; and then the empty-nesters,&#8221; said Robb. &#8220;Those young people are also some of the first people to live in a changing neighborhood just because it&#8217;s affordable. They all seem to have dogs now&#8230; so shops follow them. The empty-nesters come later and bring stability.&#8221;</li>
<li>It&#8217;s really nice in many ways that it has become gentrified, but on the other hand you kind of miss that other element. That whole more eclectic group. I came into one neighborhood 20 years ago and now I&#8217;ve ended up with BMWs parked on the street.&#8221;</li>
<li> &#8220;There&#8217;s a certain loss, when it becomes yuppier.&#8221; There is a different feeling. Some of it is very positive, some of the dog population has been growing with it. A few years ago I was stunned to see five or six in a block, but in the last five years, fairly recently, it seems overnight there are a gazillion.&#8221;</li>
<li> In December 2005, Doggie World Day Care at Third and Poplar streets had a pit bull  left outside its doors. Robb alerted the doggie daycare center and a new resident was happy to take the pup in &#8212; even after they found he was blind. The new owner named him Stevie Wonder, and now, Robb says, they are an inseparable part of a new Northern Liberties.</li>
<li> &#8220;Years before that, if you think there was anyone living in Northern Liberties was willing to just take in a dog, particularly a pit bull, then you&#8217;re crazy. This is a dog neighborhood now.&#8221;</li>
<li>I am astounded at the number of dogs walking in Oriena Park.</li>
<li>&#8220;The empty-nesters who come in have more disposable income, and they&#8217;re replacing their children with dogs, so some of these people are way over the top. These people are moving back to the city in the neighborhoods that the young people have already made feel safe again. They want to be in a neighborhood again with restaurants and places to walk. Northern Liberties has those things now. And lots of dogs.&#8221;</li>
<li>Robb says though she saw more and more dogs during the years, there has been a real explosion in the last five years. She pointed to another crush of new homeowners and the &#8220;bazillion apartments&#8221; that noted NoLibs developer Bart Blatstein has brought along the 2nd Street district. But Chic Petique was the first,the real anchor of Liberties Walk.&#8221;</li>
<li>&#8220;Ten or twelve years ago, you could have bought a house for $50 or $60,000. That&#8217;s not so anymore.&#8221;</li>
<li>&#8220;The faces get younger and they often have a leash with something attached to it.&#8221;<br />
&#8220;We see dogwalkers in Northern Liberties now.&#8221;</li>
<li>&#8220;You get younger people who are first time home buyers who want to live in a certain type of neighborhood. That spot a few years ago was Old City after Society Hill got too expensive. Then, Old City was out of reach, so Northern Liberties became that place,&#8221; Frances Robb said. &#8220;A house was built across the street from me &#8212; it was for $800,000 &#8212; so it&#8217;s happening elsewhere now.&#8221;</li>
<li>Robb said: &#8220;They all make it seem safer and then those empty-nesters can come in, with a dog who is replacing their kid.&#8221;</li>
</ul>
<p><strong>Kristoffer Reiter, District Manager of Doggie style<br />
</strong></p>
<ul>
<li>&#8220;We are looking at a lot of upcoming areas.&#8221;</li>
<li>&#8220;A Doggie Style store should be a neighborhood store, just like a grocery store. At a doggie boutique, you&#8217;re buying things like you would at a grocery story. Our customers come every week.</li>
<li>When an area grows up and becomes stable, that&#8217;s where we want to be. People taking care of their houses, the streets are clean.</li>
<li> &#8220;Our two landmark locations are largely used by tourists.&#8221;</li>
<li>&#8220;We don&#8217;t believe in big box like Pet Co or PetSmart.&#8221;</li>
<li>&#8220;We&#8217;re dealing with the problem of any young [franchise], wondering how close can you be without hurting the business of an existing store.&#8221;</li>
<li>The people who come to a pet boutique come for their passion for their pets</li>
<li>While Northern Liberties is too close to their Old City location, Fishtown might not be.</li>
<li> &#8220;Right now Fishtown is still a high risk. When we have condo owners in their 20s and 30s with no kids &#8212; they have pets with double incomes &#8212; that&#8217;s interesting to us.&#8221;</li>
</ul>
<p><strong>David Elesh, Temple University sociology professor</strong></p>
<ul>
<li><span>&#8220;Fewer people are marrying or are delaying marriage, when they do, they&#8217;re having fewer children, but people are still desirous of companionship,&#8221; said </span>David Elesh, a Temple University sociology professor who studies urban neighborhood trends. <span>&#8220;Pets offer</span><span> the ability to have companionship but be less demanding than a children or even a spouse.&#8221;</span></li>
<li><span class="text1">&#8220;Our society is have fewer and fewer children, the only population subgroup above net return rate is Hispanics. Seventy percent of women are now working, that&#8217;s less time to devote to families, so, yes, there are fewer and fewer traditional families in the United States, that&#8217;s particularly so in cities.&#8221;</span></li>
<li><span class="text1">&#8220;T</span><span class="text1">raditional methods of companionship through marriage and children is diminishing, and a dog or another pet is not unlike the commitment of a child.&#8221;</span></li>
<li><span class="text1">&#8220;Higher end pet shops show people have a desire to endow those pets with a great deal of time and money for appearances.&#8221;</span></li>
<li>&#8220;New breeds of dogs are being introduced that require less care, bred with poodles who won&#8217;t shed. &#8220;That&#8217;s tailoring the dogs to the lifestyle.</li>
<li>&#8220;The interest in exotic pets show a conspicuous display, showing I can get and care for this exotic pet.&#8221;</li>
<li>Young professionals and empty nesters &#8211; often early adopters to growing city communities &#8211; give their new homes a try with furry companions.</li>
</ul>
<p><strong>Cut text</strong></p>
<ul>
<li>There are any number of indicators of a neighborhood in change, but none seem to define a success better than the first high-end boutique. In recent years, the United States has seen a pet craze. Now, often the first boutique that can survive in a changing neighborhood is a pet boutique, brought there by a crush of new residents, dogs in tow.</li>
<li>The change is that the young people who are often the first new residents in a changing neighborhood are also delaying marriage, children and other serious relationships and getting a dog instead, Elesh said. You can spot the young people poised to flip a neighborhood by the leashes in their hands. Then, once the first retailer moves in to serve this most present and newest neighborhood demographic, the inevitable onrush of retail and nightlife seems almost destined.</li>
<li>Northern Liberties flew from blight to working class to hipster heaven to full-blown, trendy nightlife destination.</li>
</ul>
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		<title>Inquirer: The secret life of a ballerina</title>
		<link>http://christopherwink.com/2009/04/16/inquirer-the-secret-life-of-a-ballerina/</link>
		<comments>http://christopherwink.com/2009/04/16/inquirer-the-secret-life-of-a-ballerina/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 13:38:12 +0000</pubDate>
		<dc:creator>Christopher Wink</dc:creator>
				<category><![CDATA[Philadelphia Inquirer]]></category>
		<category><![CDATA[ballet]]></category>
		<category><![CDATA[Clips]]></category>
		<category><![CDATA[Freelancing]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://christopherwink.wordpress.com/?p=3365</guid>
		<description><![CDATA[I cover the secret passions of a handful of Pennsylvania Ballet dancers in a story for the Philadelphia Inquirer yesterday. It was last summer when Brooke Moore figured she and her father had probably scared away a mountain lion. The deer they discovered was freshly killed, its leg just torn off; there were no bugs [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_3633" class="wp-caption alignright" style="width: 310px"><img class="size-full wp-image-3633" title="20090415_inq_mg1ballerina15-d" src="http://christopherwink.files.wordpress.com/2009/04/20090415_inq_mg1ballerina15-d.jpg" alt="Brooke Moore finds her offstage challenge outdoors, hiking national parks across the country. Photo by SHARON GEKOSKI-KIMMEL / Staff Photographer " width="300" height="213" /><p class="wp-caption-text">Brooke Moore finds her offstage challenge outdoors, hiking national parks across the country. Photo by SHARON GEKOSKI-KIMMEL / Staff Photographer </p></div>
<p>I cover the secret passions of a handful of Pennsylvania Ballet dancers <a href="http://www.philly.com/inquirer/image/20090415_Offstage_with_Pa__Ballet_dancers.html">in a story for the Philadelphia Inquirer yesterday</a>.</p>
<blockquote><p>It was last summer when Brooke Moore figured she and her father had probably scared away a mountain lion.</p>
<p>The deer they discovered was freshly killed, its leg just torn off; there were no bugs and the blood trail was visible. The two didn&#8217;t pay it much mind, though, and continued their weeklong, 85-mile backpacking trek through the Pennsylvania Laurel Highlands.</p>
<p>Just another day in the life of a ballerina. <em>Read the rest <a href="http://www.philly.com/inquirer/image/20090415_Offstage_with_Pa__Ballet_dancers.html">here</a>.</em></p></blockquote>
<p>See <a href="http://www.philly.com/inquirer/image/20090415_Offstage_with_Pa__Ballet_dancers.html">the story</a>, comment and return to see the Pennsylvania Ballet in action and to read what didn&#8217;t make it in my story.</p>
<p><span id="more-3365"></span></p>
<span style="text-align:center; display: block;"><a href="http://christopherwink.com/2009/04/16/inquirer-the-secret-life-of-a-ballerina/"><img src="http://img.youtube.com/vi/EXQOW9ISa00/2.jpg" alt="" /></a></span>
<p><strong><a href="http://paballet.org/about/bio.aspx?id=11&amp;detect=yes">Martha Chamberlain</a>, principal dancer</strong><br />
Center City, 37</p>
<ul>
<li>She gets help from the ballet&#8217;s wardrobe department.</li>
<li>For the past three years, she has been the predominant designer for <a href="http://www.balletx.org/">BalletX</a>, a troupe that preforms at the Wilma Theatre.</li>
<li><img class="alignright" src="http://paballet.org/_uploaded/image/artist/mchamberlain.jpg" alt="" width="114" height="134" />Her sister, who went to the <a href="http://www.risd.edu/">Rhode Island School of Design</a>, is still in the fashion industry</li>
<li>She started designing for the Pennsylvania Ballet by working on smaller shows in 1992. Her first large piece was for a performance at the Academy of Music in1993.</li>
<li>She took classes at the University of the Arts in the early 1990s, learning jewelry crafting.</li>
<li>Her jewelry appeared in stores through Philadelphia.</li>
<li>&#8220;I would go through phases. Things were selling and it became more than a hobby, so I&#8217;d take a break and return whenever I found inspiration.&#8221;</li>
<li>She returned to sewing in 1995 after her jewelry hiatus.</li>
<li>&#8220;I was sick of the leotards I was wearing. So I decided to make my own.&#8221;</li>
<li>&#8220;I see a lot of dancers, younger dancers, going to school, even if online. A lot of dancers prepping themselves for &#8216;what if I can&#8217;t do this anymore?&#8221; said Chamberlain, who didn&#8217;t attend a college.</li>
<li>&#8220;I think this economy is making the younger ones realize they need something for when they&#8217;re done dancing.&#8221;</li>
<li>She&#8217;s busy, too. After recently completing one design job, she had four more waiting.</li>
</ul>
<p><strong><a href="http://www.paballet.org/about/bio.aspx?id=12&amp;detect=yes">Julie Diana</a>, principal dancer</strong><br />
Cheltenham, 33, wife of principal <a href="http://www.paballet.org/about/bio.aspx?id=13">Zachary Hench</a></p>
<ul>
<li>While pregnant with her daughter last year, Diana was approached by Dance Spirit magazine to blog.</li>
<li>She has also been published by the University of Pennsylvania&#8217;s literary journal.</li>
<li><a href="http://www.dancemagazine.com/issues/August-2006/Julie-Diana-A-Delicate-Strength">Hench proposed to Diana in 2005</a> on stage at the Academy of Music after serving the respective lead roles of a performance of Romeo and Juliet.</li>
<li><img class="alignright" src="http://www.paballet.org/_uploaded/image/artist/dianaweb.jpg" alt="" width="114" height="134" />Principal dancer Julie Diana agrees that an outside hobby &#8220;enriches&#8221; her dancing.</li>
<li>&#8220;I&#8217;ve always loved to write. It&#8217;s always been a passion.&#8221;</li>
<li>For years I was chipping away at a college degree. I can finally be proud of that,&#8221; said the new Penn alumnae.</li>
<li>She has been dancing professionally since she joined the San Francisco Ballet at 16.</li>
<li>&#8220;As long as my body holds up and my love for it is still there, I will be a dancer.&#8221;</li>
<li>&#8220;The body is probably the huge issue. The instrument gets trashed along the way.&#8221;</li>
<li>&#8220;I would enjoy writing for a magazine.&#8221;</li>
<li>&#8220;I have a degree in English. I&#8217;m hoping that opens a lot of doors,&#8221; she said with a laugh.</li>
<li>Her daughter was born on June 23, 2008, and then she started dancing again in September,</li>
<li>She had two pieces in Dance Spirit in February and another in September.</li>
<li>&#8220;I&#8217;m still trying to figure it all out. Being anew mother, working and writing. It&#8217;s pretty crazy.&#8221;</li>
<li>&#8220;Having outside interests definitely enriches my dancing.&#8221;</li>
<li>&#8220;Going to school helped my ballet, it never detracted from it.&#8221;</li>
<li>She has hopes of going back to get her master&#8217;s. &#8220;I have to pace myself.&#8221;</li>
</ul>
<p><strong><a href="http://paballet.org/about/bio.aspx?id=69&amp;detect=yes">Brooke Moore</a>, soloist</strong><br />
Art Museum district, 27</p>
<ul>
<li>&#8220;I&#8217;m the outdoorsy type.&#8221;</li>
<li><img class="alignright" src="http://paballet.org/_uploaded/image/artist/brooke.jpg" alt="" width="114" height="134" />Dancers operate on two-week contracts, she said. They get off July, August and most of September.</li>
<li>In-season, we get weekends. It&#8217;s like a 9-6 day job, but you&#8217;re really physically tired.</li>
<li>&#8220;I take yoga. I used to ride my bicycle, but my bike was stolen.&#8221;</li>
<li>When performing, I&#8217;m not in until 11 but it goes into the night. When performing, I&#8217;m not doing any additional activity.</li>
<li>&#8220;I&#8217;m only living in the city for my job.&#8221;</li>
<li>&#8220;When I&#8217;m not physical, I want to keep going. I want to keep challenged. It&#8217;s also mental.&#8221;</li>
<li>&#8220;My most recent accomplishment I&#8217;m proud of was probably backpacking last summer with my father. We hiked 70, more like 85 miles in a week in The laurel highlands  trail in Central Pennsylvania.</li>
<li>When I lived in San Francisco, it was climbing in Yosemite and other things like that in California.</li>
<li>&#8220;The majority of dancers have hobbies but they are less strenuous.&#8221;</li>
<li>&#8220;I think with any hobby, it can make you a better dancer.&#8221;</li>
<li>&#8220;Also my hobbies keep me in shape in the off-season. It&#8217;s cross training, but not with wear and tear.&#8221;</li>
<li>&#8220;It might remain just a hobby, but making it another career has crossed my mind.&#8221;</li>
<li>&#8220;We spend so much time together and in such intimate settings. It is like a tight knit family. We know each other so well.&#8221;</li>
<li>&#8220;Doing things outdoors make me happy, and my well being affects me as an artist,&#8221; Moore said.</li>
<li>&#8220;Everyone&#8217;s other outlet, well, it&#8217;s a whole other life,&#8221; Moore said.</li>
</ul>
<p><strong><a href="http://www.paballet.org/about/bio.aspx?id=39&amp;detect=yes">Jonathan Stiles</a>, chorus</strong><br />
Center City, 32 (husband of Martha Chamberlain)</p>
<ul>
<li>&#8220;I&#8217;d say cooking and cycling are both my avid hobbies.&#8221;</li>
<li>&#8220;I&#8217;ve done catering for garden parties a few times with a good friend Kathryn Frazier.&#8221;</li>
<li>It&#8217;s developed over the past three or four years.</li>
<li><img class="alignright" src="http://www.paballet.org/_uploaded/image/artist/jonathan.jpg" alt="" width="114" height="134" />&#8220;It could be a future. It&#8217;s what I&#8217;m interested in. Caterring is every bit as time consuming and exhausting as dancing is.&#8221;</li>
<li>&#8220;As a dancer or any performer, you are the people who work weekends and holidays, when other people are being entertained. It&#8217;s much the same in the catering industry. I want might try to a schedule.&#8221;</li>
<li>&#8220;There are traits in people that help them become a succesful dancer. If you&#8217;re looking at people dancing for their careers, the highest caliber kind of dancer in this country, well then there are traits that are required to get to a place like the Pennsylvania Ballet. Almost everyone had to decide at a very early age that they would be dedicated to this thing. They&#8217;d spend a lot of hours. I went to an arts school for high school and college. With my work study jobs, that meant 14 hours a day.&#8221;</li>
<li>&#8220;Dancers from the time that they are 10 or 11, they are being driven to dance classes every single night. Maybe we&#8217;re not very comfortable having much down time.</li>
<li>Dancers are very passionate about the other things they do.&#8221;</li>
<li>There are kind of two through lines with a lof these hobbies. They are things that relate to being a dancer. Design work comes out of being around dance so much. Julia Diana, her writing comes from dance. And the hiking or in my case, cycling, helps to keep in shape.&#8221;</li>
<li>It also has to do with self-determination. Dancers, more than other people, don&#8217;t get a lot of being able to decide their own schedule, like what parts they do.</li>
</ul>
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		<title>Inquirer: Devon Theater reopens in Mayfair</title>
		<link>http://christopherwink.com/2009/03/23/inquirer-devon-theater-reopens-in-mayfair/</link>
		<comments>http://christopherwink.com/2009/03/23/inquirer-devon-theater-reopens-in-mayfair/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 13:30:23 +0000</pubDate>
		<dc:creator>Christopher Wink</dc:creator>
				<category><![CDATA[Philadelphia Inquirer]]></category>
		<category><![CDATA[Experiences]]></category>
		<category><![CDATA[Freelancing]]></category>

		<guid isPermaLink="false">http://christopherwink.wordpress.com/?p=3470</guid>
		<description><![CDATA[The Devon Theater&#8216;s proud reopening on Frankford Avenue in Mayfair was detailed in yesterday&#8217;s Sunday Inquirer by theatre critic Howie Shapiro and me. About 400 people, dressed for a gala, will take their seats Friday evening in what once was a dilapidated Frankford Avenue movie house. Three women in nun&#8217;s habits will pop up, administering [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_3502" class="wp-caption alignnone" style="width: 510px"><img class="size-full wp-image-3502" title="devon-inside" src="http://christopherwink.files.wordpress.com/2009/03/devon-inside.jpg" alt="Devon artistic director Michael Pickering oversees a rehearsal of &quot;Nunsense,&quot; the inaugural show for the new theater. AMANDA CEGIELSKI / Staff Photographer" width="500" height="293" /><p class="wp-caption-text">Devon artistic director Michael Pickering oversees a rehearsal of &quot;Nunsense,&quot; the inaugural show for the new theater. AMANDA CEGIELSKI / Staff Photographer</p></div>
<p>The <a href="http://www.devontheater.org/">Devon Theater</a>&#8216;s proud reopening on Frankford Avenue in Mayfair was<a href="http://www.philly.com/inquirer/front_page/20090322_Devon_s_curtain_rising_.html"> detailed in yesterday&#8217;s Sunday Inquirer</a> by theatre critic <a href="http://www.philly.com/inquirer/columnists/howard_shapiro/">Howie Shapiro</a> and me.</p>
<blockquote><p>About 400 people, dressed for a gala, will take their seats Friday evening in what once was a dilapidated Frankford Avenue movie house. Three women in nun&#8217;s habits will pop up, administering parochial-school demands: Get rid of the gum! Flip off those cell phones!</p>
<p>The lights will dim, the loopy musical <em>Nunsense</em> will begin &#8211; and Northeast Philadelphia will have its first professional live-performance theater, in an area where many people (those in the Northeast included) may not expect to find one. <em>Read the rest <a href="http://www.philly.com/inquirer/front_page/20090322_Devon_s_curtain_rising_.html">here</a>.</em></p></blockquote>
<p>Check out <a href="http://www.philly.com/inquirer/front_page/20090322_Devon_s_curtain_rising_.html">the genuinely interesting story</a>, comment and then come back and see some extras below.</p>
<p><span id="more-3470"></span>The Devon looks cleaned and modern inside, far from the decrepit and abandoned 65-year-old eyesore it was just five years ago. Getting an inside tour before most and doing so with Shapiro, an established critic for a big urban daily,  was another good reporting experience.</p>
<p><img class="alignright" src="http://christopherwink.files.wordpress.com/2009/03/inquirer-devon-frontpage-marked.jpg" alt="" width="200" />In theory, he was there for the theatre angle, and I was meant to cover the neighborhood side of things. Our double bylined story reflects that, as, while we reviewed and agreed on the final product together he wrote primarily the art side, and I covered the Mayfair reporting first. Then we came together.</p>
<p>I also <a href="http://www.uwishunu.com/2009/04/nunsense-devon-theater-in-mayfair-northeast-philadelphia/">covered the opening for uwishunu.com</a>, a <a href="http://uwishunu.com/author/christopher-wink">Philly arts and entertainment blog</a>, and <a href="http://neastphilly.com/2009/03/24/take-a-tour-of-the-devon-theater-to-reopen-friday-in-mayfair/">for NEastPhilly.com</a>, a <a href="http://www.NEastPhilly.com">community site that covers Northeast Philadelphia</a>. That means I wasn&#8217;t left with much excess.</p>
<p>I did have a colorful conversation with a retiree who lives near the Devon, bought tickets and then decided to volunteer to help it succeed. Her enthusiasm was more than I could encapsulate in even three stories. Here&#8217;s one story she told that had no sensible place anywhere but right here:</p>
<ul>
<li>&#8220;I asked [the general manager] &#8216;how old do you think I am?&#8217; He said 63 or 64, and I said, &#8216;I ought to buy 10 more tickets from you. No, I turned 76 in February,&#8217;&#8221; said Kathleen Murray, who lives within walking distance of the Devon. &#8220;He asked me what&#8217;s my secret, and I told him because everyone&#8217;s always asking what&#8217;s my secret. I told him my secret is scotch and skiing. I skiied for 35 years but had to stop because I have an artificial knee, but I still drink my share of scotch. So that&#8217;s my secret, plenty of skiing and scotch.&#8221;</li>
</ul>
<p>Some other extras:</p>
<ul>
<li>&#8220;I don&#8217;t think there&#8217;s a lot of performing options in residential areas.&#8221; said Karen DiLossi, the director of programs and services for the <a href="http://www.theatrealliance.org/">Theatre Alliance of Philadelphia</a>.</li>
</ul>
<p>See <a href="http://www.philly.com/inquirer/front_page/20090322_Devon_s_curtain_rising_.html">the Devon Theater reopening story here</a>.</p>
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		<title>Live, from the Northeast &#8211; it&#8217;s theater (Philadelphia Inquirer: 3/22/09)</title>
		<link>http://christopherwink.com/2009/03/22/live-from-the-northeast-its-theater-philadelphia-inquirer-32209/</link>
		<comments>http://christopherwink.com/2009/03/22/live-from-the-northeast-its-theater-philadelphia-inquirer-32209/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 00:52:11 +0000</pubDate>
		<dc:creator>Christopher Wink</dc:creator>
				<category><![CDATA[Philadelphia Inquirer]]></category>
		<category><![CDATA[Clips]]></category>
		<category><![CDATA[Devon Theater]]></category>
		<category><![CDATA[Freelancing]]></category>
		<category><![CDATA[full clips]]></category>
		<category><![CDATA[Howie Shapiro]]></category>
		<category><![CDATA[Mayfair]]></category>
		<category><![CDATA[Northeast Philadelphia]]></category>
		<category><![CDATA[theatre]]></category>

		<guid isPermaLink="false">http://christopherwink.com/?p=4462</guid>
		<description><![CDATA[Devon artistic director Michael Pickering oversees a rehearsal of &#8220;Nunsense,&#8221; the inaugural show for the new theater. AMANDA CEGIELSKI / Staff Photographer By Howie Shapiro and Christopher Wink &#124; Philadelphia Inquirer &#124; March 22, 2009 About 400 people, dressed for a gala, will take their seats Friday evening in what once was a dilapidated Frankford [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_3502" style="width: 510px;"><img title="devon-inside" src="http://christopherwink.files.wordpress.com/2009/03/devon-inside.jpg?w=500&amp;h=293" alt="Devon artistic director Michael Pickering oversees a rehearsal of &quot;Nunsense,&quot; the inaugural show for the new theater. AMANDA CEGIELSKI / Staff Photographer" width="470" />Devon artistic director Michael Pickering oversees a rehearsal of &#8220;Nunsense,&#8221; the inaugural show for the new theater. AMANDA CEGIELSKI / Staff Photographer</div>
<p style="text-align:center;"><strong>By Howie Shapiro and Christopher Wink | <a href="http://www.philly.com/inquirer/front_page/20090322_Devon_s_curtain_rising_.html">Philadelphia Inquirer</a> | March 22, 2009 </strong></p>
<p>About 400 people, dressed for a gala, will take their seats Friday evening in what once was a dilapidated Frankford Avenue movie house. Three women in nun&#8217;s habits will pop up, administering parochial-school demands: Get rid of the gum! Flip off those cell phones!</p>
<p>The lights will dim, the loopy musical <em>Nunsense</em> will begin &#8211; and Northeast Philadelphia will have its first professional live-performance theater, in an area where many people (those in the Northeast included) may not expect to find one.</p>
<p>The opening of the sparkling Devon Theater is an example both of neighborhood tenacity and of a professional Philadelphia theater community whose growth &#8211; against the economic odds &#8211; seems unstoppable.</p>
<p>&#8220;I welcome them to the theater community,&#8221; says Margie Salvante, executive director of the Theatre Alliance of Greater Philadelphia. &#8220;The theater industry, on a national level, is really focused on Philadelphia as a hot spot right now.&#8221;</p>
<p><span id="more-4462"></span>Excitement has been building in the Mayfair neighborhood where the Devon, on Frankford between Barnett and Stirling Streets, heralds a new level of local entertainment and the gradual revitalization that has taken hold. A call for volunteers to help usher, greet, and take on other duties drew more than 200 responses.</p>
<p>&#8220;I&#8217;ve seen the Devon at its worst. I want to see the theater now that it&#8217;s alive again,&#8221; says one of those volunteers, 76-year-old Kathleen Murray, who sometimes goes to the Arden Theatre in Old City or Glenside&#8217;s Keswick but relishes the idea of being able to see a show closer to home.</p>
<p>Her orientation was last weekend. &#8220;Will I be selling popcorn? Anything!&#8221; she says.</p>
<p>Whatever Murray does, she&#8217;ll be doing it in a state-of-the-art theater with a new 40-foot stage, and cupholders at each seat &#8211; just like at the movies. Its sound design boasts under-the-stage speakers to balance music for the front rows, and necklace transmitters that beam sound directly to the hearing aids of ticketholders who need them.</p>
<p>It even has a skybox of sorts, a roomy 20-seat balcony level for VIPs or rentals, with its own restrooms and catering space.</p>
<p>A local company, Fuse Management, which produces theatrical and special events nationwide (including on the Parkway and at Penn&#8217;s Landing), has been in charge of renovation and will mount the productions. Fuse opens the Devon with an agreement with Actors&#8217; Equity, the professional union of theater artists &#8211; not generally the case with nascent theater companies. (The nearest theater &#8211; Kensington&#8217;s Walking Fish, five miles south on Frankford Avenue &#8211; pays its actors but is not aligned with Equity.)</p>
<p>&#8220;We could actually do it without any unions,&#8221; says Stephen McEntee, a Fuse employee instrumental in the Devon&#8217;s rescue from termite-riddled, roof-rotting destruction. &#8220;But we believe in it because of the talent, and we believe that people should be able to make a living at their profession, the arts or otherwise.&#8221;</p>
<p>The Devon, felicitously located near two Mayfair eat-and-drink landmarks &#8211; Tony&#8217;s Place across the street and Chickie&#8217;s &amp; Pete&#8217;s to one side &#8211; is now owned by Mayfair&#8217;s Community Development Corp. (CDC), the neighborhood revitalization group that has a $6 million investment in the theater and the still-to-come surrounding streetscape.</p>
<p>State, federal, city, and private money is funding two-thirds of the project; the rest comes from a loan to the CDC from Beneficial, says Brian Patrick King, its executive director and a Mayfair native.</p>
<p>The theater, he says, will be a production house presenting its own shows, a booking house bringing in others, and a rental on off nights for groups that can use its spaces. The CDC hopes six new retail storefronts on the block, also part of the project, will help pay the Devon&#8217;s costs.</p>
<p>The theater even plans to use its own shows to help charities raise money: The charity guarantees the house, then sets fund-raising ticket prices, and the Devon provides all the services, cut-rate.</p>
<p>Like other projects now coming to fruition in a tough economy, the new Devon has roots in a more optimistic time earlier in the decade, when a study showed Mayfair lacked arts and culture in general.</p>
<p>At that time, on the Frankford Avenue corridor that mixed long-standing businesses with newer ones opened by young owners, the Devon was the last old-time movie venue standing, if barely. So five years ago the CDC, looking to create an arts scene &#8211; and the nighttime buzz, dining, and shopping that often come with it &#8211; bought the Devon for $800,000.</p>
<p>The theater, built in 1946, was among the city&#8217;s last single-screen cinemas, eclipsed by the era of multiplexes. In the beginning, its big, twinkly marquee &#8211; a landmark re-created and working again &#8211; advertised first-run films in what remains a solid, largely Irish Catholic neighborhood (where <em>Nunsense</em> should sell out). But as the business changed, it became a second-run house and then, in the &#8217;70s, declined into porn; neighbors called it &#8220;the dirty Devon,&#8221; and worse.</p>
<p>One day in 1978, they woke to see a proclamation on the marquee: &#8220;No More Sex.&#8221; The Devon went back to being a second-run cinema, at 99 cents a ticket until 1985, when (amid some head-shaking) the price went up to $1.</p>
<p>Mike Lally, 29, a Mayfair native and manager of the new Devon, says that when he was a grade schooler, &#8220;the last thing I saw here was <em>The Terminator</em> &#8211; the original <em>Terminator</em>.&#8221;</p>
<p>The theater struggled and shut down, reopened for a few years with classic films in the late &#8217;90s, then closed for good.</p>
<p>&#8220;When I walked in, it was like something out of a horror movie,&#8221; says Amy Pickering, the new theater&#8217;s education director, who will run its summer camp, workshops, and adult programs. That was in early 2008; the building was a dilapidated shell.</p>
<p>She and her husband, Michael &#8211; now the Devon&#8217;s artistic director &#8211; live in Sicklerville, Camden County, and had been traveling the country with a music-comedy dueling-piano show. They came at the behest of Fuse Management, drove around Mayfair, and were intrigued.</p>
<p>Their initial look at the Devon &#8220;terrified us a little bit,&#8221; Michael says, but they liked the neighborhood. &#8220;You could tell there wasn&#8217;t a lot of arts access around here, though,&#8221; he says, &#8220;and we decided it would be great to be part of providing that.&#8221;</p>
<p>The Pickerings understand that their shows will draw theatergoers as well as those who have never attended a live performance. To that end, the Devon&#8217;s Web site not only lists the usual particulars (ticket prices from $25 to $35, and the like), but also offers guidance on when to applaud.</p>
<p>&#8220;People may be a little intimidated,&#8221; Michael Pickering says, &#8220;and we want this theater to be as accessible as possible to everyone.&#8221;</p>
<p>That goes for what&#8217;s on offer, too, which returns the Devon to family-theater roots. You want cutting edge? The Devon is not your stage. (<em>The Odd Couple</em> is the just-announced second show.)</p>
<p>Its Web site poses the question: &#8220;Is this show appropriate for my kids?&#8221; The answer: &#8220;At the Devon Theater, we do not produce shows that are &#8216;for adults only.&#8217; &#8221;</p>
<p>Says Michael Pickering: &#8220;It&#8217;s a family area. We never want to put a show up with a parental advisory.&#8221;</p>
<p><em>See it <a href="http://www.philly.com/inquirer/front_page/20090322_Devon_s_curtain_rising_.html">here</a>.</em></p>
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		<title>Live, from the Northeast &#8211; it&#039;s theater (Philadelphia Inquirer: 3/22/09)</title>
		<link>http://christopherwink.com/2009/03/22/live-from-the-northeast-its-theater-philadelphia-inquirer-32209-2/</link>
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		<pubDate>Mon, 23 Mar 2009 00:52:11 +0000</pubDate>
		<dc:creator>Christopher Wink</dc:creator>
				<category><![CDATA[Philadelphia Inquirer]]></category>
		<category><![CDATA[Clips]]></category>
		<category><![CDATA[Devon Theater]]></category>
		<category><![CDATA[Freelancing]]></category>
		<category><![CDATA[full clips]]></category>
		<category><![CDATA[Howie Shapiro]]></category>
		<category><![CDATA[Mayfair]]></category>
		<category><![CDATA[Northeast Philadelphia]]></category>
		<category><![CDATA[theatre]]></category>

		<guid isPermaLink="false">http://christopherwink.com/?p=4462</guid>
		<description><![CDATA[Devon artistic director Michael Pickering oversees a rehearsal of &#8220;Nunsense,&#8221; the inaugural show for the new theater. AMANDA CEGIELSKI / Staff Photographer By Howie Shapiro and Christopher Wink &#124; Philadelphia Inquirer &#124; March 22, 2009 About 400 people, dressed for a gala, will take their seats Friday evening in what once was a dilapidated Frankford [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_3502" style="width: 510px;"><img title="devon-inside" src="http://christopherwink.files.wordpress.com/2009/03/devon-inside.jpg?w=500&amp;h=293" alt="Devon artistic director Michael Pickering oversees a rehearsal of &quot;Nunsense,&quot; the inaugural show for the new theater. AMANDA CEGIELSKI / Staff Photographer" width="470" />Devon artistic director Michael Pickering oversees a rehearsal of &#8220;Nunsense,&#8221; the inaugural show for the new theater. AMANDA CEGIELSKI / Staff Photographer</div>
<p style="text-align:center;"><strong>By Howie Shapiro and Christopher Wink | <a href="http://www.philly.com/inquirer/front_page/20090322_Devon_s_curtain_rising_.html">Philadelphia Inquirer</a> | March 22, 2009 </strong></p>
<p>About 400 people, dressed for a gala, will take their seats Friday evening in what once was a dilapidated Frankford Avenue movie house. Three women in nun&#8217;s habits will pop up, administering parochial-school demands: Get rid of the gum! Flip off those cell phones!</p>
<p>The lights will dim, the loopy musical <em>Nunsense</em> will begin &#8211; and Northeast Philadelphia will have its first professional live-performance theater, in an area where many people (those in the Northeast included) may not expect to find one.</p>
<p>The opening of the sparkling Devon Theater is an example both of neighborhood tenacity and of a professional Philadelphia theater community whose growth &#8211; against the economic odds &#8211; seems unstoppable.</p>
<p>&#8220;I welcome them to the theater community,&#8221; says Margie Salvante, executive director of the Theatre Alliance of Greater Philadelphia. &#8220;The theater industry, on a national level, is really focused on Philadelphia as a hot spot right now.&#8221;</p>
<p><span id="more-4624"></span>Excitement has been building in the Mayfair neighborhood where the Devon, on Frankford between Barnett and Stirling Streets, heralds a new level of local entertainment and the gradual revitalization that has taken hold. A call for volunteers to help usher, greet, and take on other duties drew more than 200 responses.</p>
<p>&#8220;I&#8217;ve seen the Devon at its worst. I want to see the theater now that it&#8217;s alive again,&#8221; says one of those volunteers, 76-year-old Kathleen Murray, who sometimes goes to the Arden Theatre in Old City or Glenside&#8217;s Keswick but relishes the idea of being able to see a show closer to home.</p>
<p>Her orientation was last weekend. &#8220;Will I be selling popcorn? Anything!&#8221; she says.</p>
<p>Whatever Murray does, she&#8217;ll be doing it in a state-of-the-art theater with a new 40-foot stage, and cupholders at each seat &#8211; just like at the movies. Its sound design boasts under-the-stage speakers to balance music for the front rows, and necklace transmitters that beam sound directly to the hearing aids of ticketholders who need them.</p>
<p>It even has a skybox of sorts, a roomy 20-seat balcony level for VIPs or rentals, with its own restrooms and catering space.</p>
<p>A local company, Fuse Management, which produces theatrical and special events nationwide (including on the Parkway and at Penn&#8217;s Landing), has been in charge of renovation and will mount the productions. Fuse opens the Devon with an agreement with Actors&#8217; Equity, the professional union of theater artists &#8211; not generally the case with nascent theater companies. (The nearest theater &#8211; Kensington&#8217;s Walking Fish, five miles south on Frankford Avenue &#8211; pays its actors but is not aligned with Equity.)</p>
<p>&#8220;We could actually do it without any unions,&#8221; says Stephen McEntee, a Fuse employee instrumental in the Devon&#8217;s rescue from termite-riddled, roof-rotting destruction. &#8220;But we believe in it because of the talent, and we believe that people should be able to make a living at their profession, the arts or otherwise.&#8221;</p>
<p>The Devon, felicitously located near two Mayfair eat-and-drink landmarks &#8211; Tony&#8217;s Place across the street and Chickie&#8217;s &amp; Pete&#8217;s to one side &#8211; is now owned by Mayfair&#8217;s Community Development Corp. (CDC), the neighborhood revitalization group that has a $6 million investment in the theater and the still-to-come surrounding streetscape.</p>
<p>State, federal, city, and private money is funding two-thirds of the project; the rest comes from a loan to the CDC from Beneficial, says Brian Patrick King, its executive director and a Mayfair native.</p>
<p>The theater, he says, will be a production house presenting its own shows, a booking house bringing in others, and a rental on off nights for groups that can use its spaces. The CDC hopes six new retail storefronts on the block, also part of the project, will help pay the Devon&#8217;s costs.</p>
<p>The theater even plans to use its own shows to help charities raise money: The charity guarantees the house, then sets fund-raising ticket prices, and the Devon provides all the services, cut-rate.</p>
<p>Like other projects now coming to fruition in a tough economy, the new Devon has roots in a more optimistic time earlier in the decade, when a study showed Mayfair lacked arts and culture in general.</p>
<p>At that time, on the Frankford Avenue corridor that mixed long-standing businesses with newer ones opened by young owners, the Devon was the last old-time movie venue standing, if barely. So five years ago the CDC, looking to create an arts scene &#8211; and the nighttime buzz, dining, and shopping that often come with it &#8211; bought the Devon for $800,000.</p>
<p>The theater, built in 1946, was among the city&#8217;s last single-screen cinemas, eclipsed by the era of multiplexes. In the beginning, its big, twinkly marquee &#8211; a landmark re-created and working again &#8211; advertised first-run films in what remains a solid, largely Irish Catholic neighborhood (where <em>Nunsense</em> should sell out). But as the business changed, it became a second-run house and then, in the &#8217;70s, declined into porn; neighbors called it &#8220;the dirty Devon,&#8221; and worse.</p>
<p>One day in 1978, they woke to see a proclamation on the marquee: &#8220;No More Sex.&#8221; The Devon went back to being a second-run cinema, at 99 cents a ticket until 1985, when (amid some head-shaking) the price went up to $1.</p>
<p>Mike Lally, 29, a Mayfair native and manager of the new Devon, says that when he was a grade schooler, &#8220;the last thing I saw here was <em>The Terminator</em> &#8211; the original <em>Terminator</em>.&#8221;</p>
<p>The theater struggled and shut down, reopened for a few years with classic films in the late &#8217;90s, then closed for good.</p>
<p>&#8220;When I walked in, it was like something out of a horror movie,&#8221; says Amy Pickering, the new theater&#8217;s education director, who will run its summer camp, workshops, and adult programs. That was in early 2008; the building was a dilapidated shell.</p>
<p>She and her husband, Michael &#8211; now the Devon&#8217;s artistic director &#8211; live in Sicklerville, Camden County, and had been traveling the country with a music-comedy dueling-piano show. They came at the behest of Fuse Management, drove around Mayfair, and were intrigued.</p>
<p>Their initial look at the Devon &#8220;terrified us a little bit,&#8221; Michael says, but they liked the neighborhood. &#8220;You could tell there wasn&#8217;t a lot of arts access around here, though,&#8221; he says, &#8220;and we decided it would be great to be part of providing that.&#8221;</p>
<p>The Pickerings understand that their shows will draw theatergoers as well as those who have never attended a live performance. To that end, the Devon&#8217;s Web site not only lists the usual particulars (ticket prices from $25 to $35, and the like), but also offers guidance on when to applaud.</p>
<p>&#8220;People may be a little intimidated,&#8221; Michael Pickering says, &#8220;and we want this theater to be as accessible as possible to everyone.&#8221;</p>
<p>That goes for what&#8217;s on offer, too, which returns the Devon to family-theater roots. You want cutting edge? The Devon is not your stage. (<em>The Odd Couple</em> is the just-announced second show.)</p>
<p>Its Web site poses the question: &#8220;Is this show appropriate for my kids?&#8221; The answer: &#8220;At the Devon Theater, we do not produce shows that are &#8216;for adults only.&#8217; &#8221;</p>
<p>Says Michael Pickering: &#8220;It&#8217;s a family area. We never want to put a show up with a parental advisory.&#8221;</p>
<p><em>See it <a href="http://www.philly.com/inquirer/front_page/20090322_Devon_s_curtain_rising_.html">here</a>.</em></p>
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		<title>Inquirer: Why are there so many aspiring librarians?</title>
		<link>http://christopherwink.com/2009/03/04/inquirer-why-are-there-so-many-aspiring-librarians/</link>
		<comments>http://christopherwink.com/2009/03/04/inquirer-why-are-there-so-many-aspiring-librarians/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 14:22:04 +0000</pubDate>
		<dc:creator>Christopher Wink</dc:creator>
				<category><![CDATA[Philadelphia Inquirer]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Clips]]></category>
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		<guid isPermaLink="false">http://christopherwink.wordpress.com/?p=3155</guid>
		<description><![CDATA[I try to tackle the contrast between contracting libraries in Philadelphia and a surge in library-sciences programs at regional colleges in a story for today&#8217;s Style &#38; Soul section of the Philadelphia Inquirer. You might think librarians are going the way of card catalogs. After all, many of Philadelphia&#8217;s Free Library branches are on the [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_3359" class="wp-caption alignnone" style="width: 510px"><img class="size-full wp-image-3359" title="MG1LIBRARY00ZC-DMW" src="http://christopherwink.files.wordpress.com/2009/03/20090304_inq_mg1library04z-c.jpg" alt="Susan Davis teaches a library-science class at Drexel, where enrollment in the program has grown more than threefold since 2000. Retirements are opening jobs for librarians. Photo by DAVID M WARREN." width="500" height="226" /><p class="wp-caption-text">Susan Davis teaches a library-science class at Drexel, where enrollment in the program has grown more than threefold since 2000. Retirements are opening jobs for librarians. Photo by DAVID M WARREN.</p></div>
<p>I try to tackle the contrast between contracting libraries in Philadelphia and a surge in library-sciences programs at regional colleges in a <a href="http://www.philly.com/inquirer/magazine/40701277.html">story for today&#8217;s Style &amp; Soul section of the <em>Philadelphia Inquirer</em></a>.</p>
<blockquote><p>You might think librarians are going the way of card catalogs.</p>
<p>After all, many of Philadelphia&#8217;s Free Library branches are on the chopping block come summer, and the number of public school librarians have dropped by half in the past 15 years.Yet local colleges tell a different story.</p>
<p>At a time when free access to Internet, books, movies and lectures is more important than ever, libraries across the country — where many librarians are graying and retiring — are seeking skilled information specialists, trained and college-educated in the library sciences. Library science programs here are filling the need. <em>Read the rest <a href="http://www.philly.com/inquirer/magazine/40701277.html">here</a>.</em></p></blockquote>
<p>Go there, <a href="http://www.philly.com/inquirer/magazine/40701277.html">check out the story</a>, comment and then come back here for the extras that didn&#8217;t make it into the full story.</p>
<p><span id="more-3155"></span></p>
<ul>
<li><strong>Deborah Grill</strong> used to rip her fingers apart filing card catalogs in her Roosevelt Middle School library.</li>
<li>Once a student, not older than 12, was doing Internet research and was looking for a diagram of the brain. He found one and printed it. <strong>Grill</strong> had to explain the concept of valid Web sites because, no, a reputable diagram of a woman&#8217;s brain doesn&#8217;t include &#8220;shopping&#8221; and &#8220;gossip&#8221; portions.</li>
<li>&#8220;[In Philadelphia] librarians serve at the whim and will of the administration,&#8221; said <strong>Deborah Grill</strong>, a former librarian, now a literacy coach at Germantown High School. &#8220;There are a lot of librarians not used correctly. They aren&#8217;t seen as a valued person.&#8221;</li>
<li>&#8220;The Librarians I know will bend over backwards with anything you need because they&#8217;re curious for new information,&#8221; <strong>Grill</strong> said.</li>
<li>&#8220;Libraries are a key for information. Children need to be connected to books. A lot of kids in Philadelphia don&#8217;t get that otherwise. Information is power. The more you know the more power you have. For kids with a poor background, they need that power,&#8221; <strong>Grill</strong> said. &#8220;School libraries bring the books to the kids. You get to know the children. You select a book that would attract kids. You know their reading levels&#8230; If there are reading problems now, what will happen without libraries?&#8221;</li>
<li>&#8220;Librarians develop the collection based on the students&#8217; needs, what you need to develop the curriculum,&#8221; <strong>Grill</strong> said. &#8220;It&#8217;s not just stamping out books.&#8221;</li>
<li>&#8220;News like that will only diminish enrollment, only going to exacerbate the problem, and we have a problem,&#8221; said <strong>David Fenske</strong>, dean of Drexel University&#8217;s College of Information Sciences. &#8220;This is a national crisis. We don&#8217;t have enough people, even in this economy.&#8221;</li>
<li>Of those Drexel library-sciences students, <strong>Fenske</strong> says just one in three aspire to &#8220;go into a job in a building with &#8216;library&#8217; in the title. The rest handle information sciences or research for any number of companies in industries as diverse as publishing and pharmaceuticals. But that isn&#8217;t to ignore that libraries are hot in academia.</li>
<li>&#8220;The library of today is less about books per se and more about inquiry,&#8221; said Fenske</li>
<li>&#8220;Society&#8217;s need for information as an economic development issue is real,&#8221; Fenske said. &#8220;Where people are restricted in their need or their ability to access a public library, the opportunities for your citizens diminish. The opportunity to find jobs diminish. &#8220;</li>
<li>&#8220;With online resources, you still need librarians to teach people how to research and find who&#8217;s putting that information out there,&#8221; Long said. &#8220;Also, they need to promote the literature of the world.&#8221;</li>
</ul>
<p>Full story <a href="http://www.philly.com/inquirer/magazine/40701277.html">here</a>.</p>
<p>-30-</p>
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		<title>Phila. fine-arts scene goes where youth are (Philadelphia Inquirer: 2/24/09)</title>
		<link>http://christopherwink.com/2009/02/24/phila-fine-arts-scene-goes-where-youth-are-philadelphia-inquirer-22409/</link>
		<comments>http://christopherwink.com/2009/02/24/phila-fine-arts-scene-goes-where-youth-are-philadelphia-inquirer-22409/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 20:21:51 +0000</pubDate>
		<dc:creator>Christopher Wink</dc:creator>
				<category><![CDATA[Philadelphia Inquirer]]></category>
		<category><![CDATA[Avenue of the Arts]]></category>
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		<category><![CDATA[fine arts]]></category>
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		<description><![CDATA[By Christopher Wink &#124; Tue, Feb. 24, 2009 &#124; Philadelphia Inquirer On Valentine&#8217;s Day, Pennsylvania Ballet staff members stood in the Merriam Theater&#8217;s lobby handing out coasters that bore what might have seemed a strange suggestion coming from an arts organization: Go to our YouTube channel. What the mostly graying matinee audience made of the [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align:center;"><strong>By Christopher Wink | Tue, Feb. 24, 2009 | <a href="http://www.philly.com/inquirer/magazine/40207922.html">Philadelphia Inquirer</a></strong></p>
<p><img class="alignright" title="inquirer-cover-2-24-09" src="http://christopherwink.files.wordpress.com/2009/02/inquirer-cover-2-24-09.jpg?w=154" alt="inquirer-cover-2-24-09" width="154" height="300" />On Valentine&#8217;s Day, Pennsylvania Ballet staff members stood in the Merriam Theater&#8217;s lobby handing out coasters that bore what might have seemed a strange suggestion coming from an arts organization: Go to our YouTube channel.</p>
<p>What the mostly graying matinee audience made of the invitation to an online video-sharing site is unclear. What is clear is that the Pennsylvania Ballet is not alone in lusting after online social-network users.</p>
<p>The Kimmel Center has a Flickr photostream. The Curtis Institute of Music is on LinkedIn. The Arden Theatre and the Franklin Institute use Twitter. The Philadelphia Orchestra has a MySpace page.</p>
<p>The Theatre Alliance of Greater Philadelphia, the Opera Company of Philadelphia, and just about every other arts organization in the city has a Facebook page. The Philadelphia Museum of Art has an RSS feed of its exhibitions on its Web site, and the Academy of Natural Sciences shares exhibit-construction videos.</p>
<p>The Philadelphia fine-arts scene has gone viral, and no one is hiding the reason.</p>
<p><span id="more-4606"></span>&#8220;It starts with young people. . . . We want to create more of a dialogue with this age group, and guess what &#8211; they&#8217;re on YouTube and MySpace and Facebook,&#8221; said Shawn Stone, the Pennsylvania Ballet&#8217;s market director. &#8220;It&#8217;s an active part of their lives, so it needs to be an active part of ours.&#8221;</p>
<p>The ballet plans to post new videos, produced by Rittenhouse Square&#8217;s Parlay Films, on its YouTube channel at least once a month. Future episodes will vary in content &#8211; from choreographer interviews to day-in-the-life dancer features to chronicling stage construction and more &#8211; but the intent won&#8217;t waver.</p>
<p>&#8220;We&#8217;re hoping this is a way to introduce younger people to the ballet,&#8221; Stone said. &#8220;Most of our dancers are in this age group. That&#8217;s different than other fine-arts institutions.&#8221;</p>
<p>Perhaps &#8211; but the ballet is just like its Avenue of the Arts neighbors in recognizing that winning younger audience members is necessary for survival and that social networking is a promising means of reaching them.</p>
<p>Among other initiatives to entice young listeners, the Philadelphia Orchestra promotes its EZSeatU, which offers open season tickets to college students for a one-time $25 fee.</p>
<p>&#8220;Social media is the backbone,&#8221; said J. Edward Cambron, the orchestra&#8217;s vice president for marketing. The orchestra hosts Facebook nights &#8211; $10 rush tickets to those who visit its Facebook page &#8211; that draw 50, 60 or more youthful takers. It is tinkering with its podcast &#8211; the Podchestra &#8211; and has invested in Facebook ads focusing on young Philadelphia college students, Cambron said.</p>
<p>&#8220;There&#8217;s the formal stuff like Facebook and MySpace, but it&#8217;s really about getting these young people to use their own social networks online,&#8221; Cambron said. &#8220;It&#8217;s viral in that community.&#8221;</p>
<p>After promoting reduced prices for younger audiences through its Facebook page, the Arden Theatre acquired a hundred or more new fans, said Janine Zappone, a public relations associate at the Old City theater. Now, the Arden regularly promotes half-price Tuesday-night offers and other deals aimed at young people on all its social-networking tools &#8211; Twitter, Facebook and MySpace &#8211; in addition to its blog, the Arden Insider, said Zappone, who is charged with overseeing all of them.</p>
<p>&#8220;The job description has definitely expanded,&#8221; she said, noting that social media &#8211; upkeep, development and dialogue &#8211; now occupy almost a third of her workweek. The payoff is a more loyal audience, one that better understands the Arden&#8217;s mission and responds more readily to calls for comment and criticism. The lessons, Zappone says, may not have been learned quickly, but they have been learned.</p>
<p>&#8220;There were early hurdles to the fine arts&#8217; using social media,&#8221; the orchestra&#8217;s Cambron said. &#8220;Arts organizations are about quality and always presenting nothing but the very best. With social networking, you let go of some control. But what we&#8217;ve learned is that if you&#8217;re proud of your brand, well, that shouldn&#8217;t be a big worry. In fact, people will usually say fabulous stuff.&#8221;</p>
<p>In June, the League of American Orchestras will host its annual conference. While using social media isn&#8217;t on the agenda for the Chicago meeting yet, Cambron said his discussions with leaders of other big orchestras in places like New York, Chicago and Cleveland suggest that the trend could become a major theme.</p>
<p>The San Francisco Symphony posts interviews with its artists in high definition on its Facebook page. The Pittsburgh Cultural Trust has a YouTube channel on which it touts the city&#8217;s growing fine-arts community. The High Museum of Art in Atlanta recently took the plunge and now actively uses Flickr, MySpace, YouTube, and Facebook accounts.</p>
<p>&#8220;Big cultural institutions might have been behind the curve,&#8221; Cambron said. &#8220;But they&#8217;re largely ahead of their older audiences . . . and have come on strong of late.&#8221;</p>
<p>The push is generally directed at those in their 30s or younger, if only to develop habits, he said: &#8220;When young people are exploring what they will do socially on their own, encouraging them to visit the orchestra is an incredibly valuable seed for the future.&#8221;</p>
<p>Social networking, with its profiles, personal details, and constant updates, offers more information about an audience than ever before &#8211; which means it&#8217;s easier than ever to target the vital youth demographic.</p>
<p>&#8220;Using social media and e-mail marketing is a much-less-expensive way of marketing,&#8221; said the Pennsylvania Ballet&#8217;s Stone. &#8220;It&#8217;s more targeted and can save your organization money.&#8221;</p>
<p>It&#8217;s also creating a direct line of communication with potential audiences of the future, Stone said.</p>
<p>&#8220;The world is changing and technology is changing and everyone, including arts organizations, needs to keep up with that technology,&#8221; he said. &#8220;If we want to survive, we need to reach people in the ways that they are going about their days. The fine arts depend on it.&#8221;</p>
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		<title>Inquirer: Philadelphia&#039;s fine arts and social media</title>
		<link>http://christopherwink.com/2009/02/24/inquirer-philadelphias-fine-arts-and-social-media/</link>
		<comments>http://christopherwink.com/2009/02/24/inquirer-philadelphias-fine-arts-and-social-media/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 13:50:49 +0000</pubDate>
		<dc:creator>Christopher Wink</dc:creator>
				<category><![CDATA[Philadelphia Inquirer]]></category>
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		<guid isPermaLink="false">http://christopherwink.wordpress.com/?p=3255</guid>
		<description><![CDATA[I was interested to cover the convergence of social networks and fine arts institutions in a story running in today&#8217;s Inquirer. While it focuses on Philadelphia examples, there are broader implications, I think. On Valentine&#8217;s Day, Pennsylvania Ballet staff members stood in the Merriam Theater&#8217;s lobby handing out coasters that bore what might have seemed [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-554 alignnone" title="social-networking" src="http://technicallyphilly.com/wp-content/uploads/2009/02/social-networking.jpg" alt="social-networking" width="500" /></p>
<p>I was interested to cover the convergence of social networks and fine arts institutions <a href="http://www.philly.com/inquirer/magazine/40207922.html">in a story running in today&#8217;s Inquirer</a>. While it focuses on Philadelphia examples, there are broader implications, I think.</p>
<blockquote><p>On Valentine&#8217;s Day, Pennsylvania Ballet staff members stood in the Merriam Theater&#8217;s lobby handing out coasters that bore what might have seemed a strange suggestion coming from an arts organization: Go to our YouTube channel.</p>
<p>What the mostly graying matinee audience made of the invitation to an online video-sharing site is unclear. What is clear is that the Pennsylvania Ballet is not alone in lusting after online social-network users.</p>
<p>The Kimmel Center has a Flickr photostream. The Curtis Institute of Music is on LinkedIn. The Arden Theatre and the Franklin Institute use Twitter. The Philadelphia Orchestra has a MySpace page. <em>Read the rest <a href="http://www.philly.com/inquirer/magazine/40207922.html">here</a>.</em></p></blockquote>
<p>Go read the story and comment, <strong>Digg it <a href="http://digg.com/odd_stuff/Ballet_Opera_Orchestra_orgs_on_YouTube_Facebook_Twitter">here</a></strong>, and then come back and see the extras that didn&#8217;t make it into print.</p>
<p><span id="more-3255"></span></p>
<p><strong>Shawn Stone, the Pennsylvania Ballet&#8217;s market director</strong></p>
<ul>
<li>&#8220;We are always trying to build newer audiences, particular the 20 to 30-somethings.&#8221;</li>
<li>&#8220;To reach this younger audience there are several new media tools. YouTube is the first piece. We wanted to launch the channel to heighten our availability, promote the artists, show behind-the-scenes ways to see the artists in rehearsal, to see what the dancers do.&#8221;</li>
<li>&#8220;We want to create a dialogue, get them to come to a show and really be turned out by it.&#8221;</li>
<li>&#8220;The Web has changed everyone&#8217;s lives. It&#8217;s working it&#8217;s way up. I&#8217;m a bit older than this group, but I have a Facebook page. Technology is expanding.&#8221;</li>
<li>&#8220;Our audiences have a lot to say, so we want to give them more opportunities to voice their opinions and ways to spread the word.&#8221;</li>
<li>&#8220;We see this viral marketing and keeping this dialogue going a really great way to build our audiences. We have to listen to what they have to say.&#8221;</li>
<li>&#8220;We want to find new ways to show how they can become more aware of the dancers and get to know them. It&#8217;s much more of a personal relationship.&#8221;</li>
<li>In the past, you came to see the show and you went home. You have an experience now. You have a community and can make friends interested.</li>
<li>&#8220;It&#8217;s not direct mail and not newspapers but a direct way to build a network of people who are actually passionate about what you do.&#8221;</li>
</ul>
<p><strong>Janine Zappone, a PR associate at the Arden Theatre</strong></p>
<ul>
<li>Zappone says her hours have changed too. &#8220;All I need are the log-ons, so on a Tuesday night, I can pop in, write some jazzy copy and do some real targeted marketing in a way you just couldn&#8217;t do in the past.&#8221;</li>
<li>&#8220;We&#8217;re in the middle of the subscriber survey. While theater is known as primarily used by the white-haired generation, who are very loyal subscribers, it doesn&#8217;t mean we can&#8217;t reach them with social media, too. A number of our subscribers who are 65 or older point to Facebook and say they use it.&#8221;</li>
<li>&#8220;When we ask for something, they&#8217;re really enjoyed writing their thoughts, reading the musings at the Arden, but not necessarily the response.&#8221;</li>
</ul>
<p><strong>J. Edward Cambron, the Philadelphia Orchestra&#8217;s vice president for marketing</strong></p>
<ul>
<li>After years of keeping appearances, Cambron said, the orchestra has focused during the last 18 months on &#8220;aggressively targeting college students in a college town.&#8221;</li>
<li>&#8220;Social media is a very big part of that marketing strategy.&#8221;</li>
<li>&#8220;It&#8217;s another tool. Not a cost cut. When we started, I remember when we started selling tickets online, but we still needed a box office. It&#8217;s like that. Eventually it could potentially cut costs through less advertising. But for now, it&#8217;s just another tool, a targeted. tool.</li>
<li>Increasingly, Cambron is directing younger members of his staff to be dedicated to social media.</li>
<li>&#8220;You can&#8217;t control how they talk about you, what is said in this dialogue you&#8217;ve created.&#8221;</li>
</ul>
<p>I wrote of <a href="http://technicallyphilly.com/features/philly-cultural-institutions-among-their-industrys-social-media-leaders">the technological ramifications for TechnicallyPhilly.com</a>.</p>
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