Archive for the ‘Business’ Category

A lesson in branding for startups

I’ve squabbled with people over domains and publication names, of projects and story titles.
There was a moment of inaction in creating the technology news site for Philadelphia that I am now proud to say continues to take on readership and bring on partners. Technically Philly certainly isn’t descriptive on its own and makes for a [...]

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Freelancers: the rules and tricks of deducting your home expenses on your taxes

The federal tax deadline is barreling toward us. I thought I’d share what little I know and what I’m reading about deducting home expenses for those of us who have done just that this fiscal year.
It’s a great way to keep your home costs down, but, of course, the rules are a bit more involved [...]

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Choose your business name on domain availability

When you’re launching a business or a brand, a check for domain availability has to be part of the brainstorming.
I worked with Shannon McDonald to launch a hyperlocal news site for Northeast Philadelphia. Initially in late 2008, she wanted the product to be the Web presence of a print product she wanted to call NEast [...]

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Five rules of freelancing I found and didn’t always follow

I pursued lots of advice in my young freelance career. A lot of it has been good. A lot of it has been repetitive.
In fact, I’ve heard five pieces of advice perhaps more often than any others. Funny enough, they may be among the pieces of advice the ones I still have the most work [...]

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How to set up a freelancing sole proprietorship

Suppose you’re freelancing, and you want to do things real legal like — with the tax season on your mind.
If only for ease on your taxes, it’s my limited experience and what others have contended that you ought to set up your own business.
It doesn’t come with any liability or branding protection, but a simple [...]

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Teaching a social media teleconferencing course on basic blogging

As I wrote Tuesday, social media ain’t all bad.
Indeed, the over-heightened echo chamber of circular praise and obsessive coverage and conversation on those now familiar Web-based tools stem from their truly trans-formative power.
I’ve taken an interest in all of that. Enough so that, in addition to the conferences at which I’ve spoken, conversations I’ve had [...]

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Announced proposal for William Penn Foundation hyperlocal investment

Forty leaders in Philadelphia media were on hand last week for the unveiling of a structure to develop more public affairs journalism in the region, as proposed by a university research center on behalf of the William Penn Foundation.
From 8:30 a.m. to after 2 p.m. on Jan. 7 inside the Delaware Valley Regional Planning Commission [...]

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New Jersey: the global epicenter of hyperlocal news

Update: See October coverage from Newsweek and N.J. Monthly.
When the media history books (ha, I mean, media history e-reader files) look back at the beginnings of online hyperlocal news, there will be a clear battlegrounds.
New Jersey.
Gannet has gone big in the Garden State with its InJersey collective, and the New York Times first dabbled in [...]

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Required reading from 2009 for hyperlocal news entrepreneurs

If you’ve walked into 2010 with plans on becoming, remaining or sustaining a hyperlocal news venture, there is lots you should already know and have already read.
Still, while thumbing through some links I thought were particularly important, I managed to find five stories from 2009 I think are most valuable.

A Brief History of Hyperlocal News [...]

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News Inkubator: business help for hyperlocal news

Today, more than a month after we officially launched and longer than a week after being rejected by the primary organization we directed the proposal, we at Technically Philly introduced News Inkubator to our readers.
It’s a tweaked, matured and better-branded version of what I first introduced here in October. It’s a business services hub and [...]

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