I talked about the beginning of Technically Media and about my perspective on journalism and its role in our work. It’s an hour-long conversation you can find here.
Below are some highlights I shared:
- It matters more what you do your company’s name than what it actually is. So don’t stress too much. Pick the name, get the domain and build.
- Have a personal goal. It’s vital to have a company mission and brand meaning, but you need to know what keeps you motivated.
- Just start. Try as many little experiments as you can.
- Learn however you can. Our reporting on entrepreneurs helpe us develop far faster as small business owners.
- Be intentional with the traditions you savor. We picked what from journalism we wanted to retain. Then we built on it: our reporting is accurate, Relevant and Productive — the last of which is unique to us.
- If you aren’t reading anything negative about your community, you’re being lied to. Anything else are “dangerous tricks of dis-clusion”
- What’s your brand promise? For us, our intention is for you to read us and say “ah that’s interesting.” That taking a moment is rewiring something, it’s inspiration or learning. At its best, local news is approachable and attainable.
— Joe Taylor Jr. (@joetaylorjr) June 16, 2016
I’ve also archived the audio of the podcast here. Listen below.