I think the Greater Philadelphia Tourism Marketing Corp. is cool, like many other organizations dedicated to representing big, beautiful cities. Let me know underscore, I am proud to have GPTMC and their ilk representing Philadelphia.
Still I also think a lot of other people are doing similar work and GPTMC and their peers could do some cool partnerships:
- Give your city swag to Couchsurfers and AirBnB users — Restauranteurs court the most prolific Yelp users by hosting taste sessions. Similarly, tourism agencies should have an annual parties for the most active hosts on sites like Couchsurfing.org and AirBnB. These people are natural spokesmen and interact with travelers who spread the word about where others should visit. A welcome bag with cheap swag, fun maps, some basic information in little bag. Keep it simple, give a few dozen bags to a few dozen surfers. It’d be a small gesture with ramifications.
- Make a Wiki list of volunteer tour guides for specific topics — Use your social media connect to drum up a few passionate residents of your city who might be willing to offer an hour or two to show off specific parts or corners of your city in a way that tour businesses can’t. Someone would love to show off about the restaurant scene or the tech scene or a specific neighborhood or the post-industrial collapse and revitalization of a given community. Whatever. Create an army of in-person boosters.
- Lobby for changes to I-95 corridor signs — Whenever one drives northbound on interstate 95 from D.C. and Baltimore, one sees highway signs making clear that that road leads to a major city called New York. It’s a method of orientating travelers, but it underscores that Philadelphia is not seen as a destination. That’s a problem and, well, just plain inaccurate.
- Be the magic hand of changing Philadelphia’s influence globally — GPTMC is particularly adept at fun splashy advertising and displays of the city. They do a great job. Most of them — including the ‘With Love’ campaign — are everything I’d want in a regional campaign, however I’m always sensitive to the idea that the best sales technique is one you don’t make. That is, tourist maps in travel agent offices in the Netherlands that include smaller cities but not Philadelphia are perfect examples of what I think do a lot to make the city seem less influential.
- Hire city boosters to change perceptions elsewhere — OK, this is a bit more outrageous, but I’m so taken by the stories of 19th century urban boosterism, that I’d be fascinated to see how it might exist today.
What they already do that I love:
- Provide videos and photos of the region for others to use