Archive for 2011

News Frontier Database from Columbia Journalism Review: Technically Philly and NEast Philly included

The Columbia Journalism Review launched this year its News Frontier Database, meant to be a curated directory of independent online news organizations, included the two niche sites on which I collaborate. See the entire News Frontier Database here. Technically Philly was an early listing, having been contacted by CJR in March and launching in early [...]

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Tweroid: When is the best time to be tweeting?

I tried out the Tweroid service. [Updated: I also tried the service for @TechnicallyPHL] The value proposition is to sign in, wait an hour or so, get an assessment of when your followers are most active online. The ask might be to then starting tweeting at those times to have the biggest impact. So, according [...]

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Steps to incorporate a business in Philadelphia (or elsewhere)

Last month, I described the process of dissolving the Technically Media general partnership, so I wanted to close the loop by quickly sharing our process for incorporation. Mostly, this was a lesson in paying for a lawyer — doing it (mostly) right is worth paying. But I also wanted to share a few lessons I [...]

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Technically Philly team photos by Neal Santos

All photos by Neal Santos while preparing for a Technically Philly Technology Leaders Breakfast photo shoot back in March. See the other team photos here. Below is one of the photos from the next morning’s leaders breakfast, which Number of Views:1215

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Ten Twitter basics you should steal from my social media strategy work

I’ve managed more than a few Twitter strategies, for nonprofits, groups, organizations and news sites, and have picked up a few basics that you should be sure to steal. Signing off initials — If you have multiple people using your organization’s account, sign off with initials for transparency, personal connection and ease. Do create regular [...]

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Broetry Poetry Slam: ‘Portrait of a Bro’ in Spoken Word [VIDEO]

To promote the amusing book Broetry, which is a collection of poems from the “bro” perspective, Geekadelphia and Quirk Books held a Broetry Slam at National Mechanics, a bar in Old City Philadelphia. Attendees were encouraged to come with a broetry of their own to compete for a crown and a swag bag of great [...]

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NBC Philadelphia ‘Request for Proposals Cooperative Arrangement with Non-Profit Local News Organization’

As part of its agreement with FCC to take over majority stake in NBC Universal, Comcast pledged to, among other things, bolster local news. A half dozen NBC local affiliates, including Philadelphia, announcing a request for proposals to partner with nonprofit news organizations is just that. I’d sure hope attention is being paid by WHYY [...]

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Knight Foundation funds Philadelphia Media Network ‘digital media incubator:’ thoughts

The parent company of the two largest paid daily newspapers in Philadelphia is making good on its pledge to launch an incubation program. We at Technically Philly first reported on that pledge last fall. We had heard of the likely partnerships with University City accelerator program DreamItVentures and the regional Ben Franklin Technology Partners, but [...]

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Don’t try to sell for the first year but have a plan for what you’re doing to sell

I’ve been thinking lately about advice I’d give others about starting a niche product or, really, what I’d do differently myself. In doing so, I’ve focused on business rollout timeline. The social sites of the web 2.0 world have developed something of a reputation around building audience first and a business  model second. It’s a [...]

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Make your Facebook page better

Facebook pushes traffic and helps build an online community. We’re over that. Joining Facebook and learning lessons from it is in the distant past. It’s time to have that next conversation. I’m interested in moving to the next step, creating more compelling Facebook pages that keep people coming back, attract more eyeballs, develop brands, help [...]

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