Beware ‘filter bubbles’ online: TED talk from Eli Pariser

From this very compelling TED video from former Executive Director Eli Pariser on ‘filter bubbles’ happening online due to personalized algorithms (i.e., in truth there is no one Google search, as nearly 60 filters dictate results)

“We may have the story of the internet wrong. This is how the founding mythology goes: in a broadcast society, there were these gatekeepers, the editors, and they controlled the flows of information. And along came the internet, and it swept them out of the way and allowed all of us to connect together and it was awesome. But that’s not actually what’s happening right now. What we’re seeing is more of a passing of the torch, from human gatekeepers to algorithmic ones. And the thing is, the algorithms don’t yet have the kind of embedded ethics that the editors did. So if algorithms are going to curate the world for us, if they’re going to decide what we get to see and what we don’t get to see, then we need to make sure that they’re not just keyed to relevance, but that they also show us things that are uncomfortable or challenging or important…”

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