Squidoo: What the hell is it and why am I on it

I don’t know.

It seems a bit like Associated Content, using lenses to create niche content on specific issues for free, promising traffic, noteriety and even potential advertising cash to users.

For the time being, I am subscribing to the same pathology that brought me to MySpace and other social media. Brand my name. So, Chris Wink has a Squidoo page now.

It is the baby of boastful but successful marketing guru Seth Goldin, so something tells me he gets it.

I expect to make a couple others lenses to push traffic here and elsewhere. I’ll keep you posted.