Comments on: Column inches: words to inches [Updated] http://christopherwink.com/2008/07/03/column-inches-words-to-inches/ Sharing my work and writing about media convergence, entrepreneurship and the future of news Mon, 14 May 2012 16:16:07 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Christopher Wink http://christopherwink.com/2008/07/03/column-inches-words-to-inches/comment-page-1/#comment-307 Christopher Wink Thu, 19 Feb 2009 06:48:16 +0000 http://christopherwink.wordpress.com/?p=654#comment-307 Kristen: Thanks for reading and commenting. However, I would be wary of using these numbers for ROI, as they are very rough figures mostly for a reporter's word count. It can be used as a guide, but I don't pass it off as anything more. Different newspaper layouts can greatly vary those totals anyway. I'm sorry I couldn't be of more help. -cgw Kristen:
Thanks for reading and commenting. However, I would be wary of using these numbers for ROI, as they are very rough figures mostly for a reporter’s word count. It can be used as a guide, but I don’t pass it off as anything more. Different newspaper layouts can greatly vary those totals anyway. I’m sorry I couldn’t be of more help.
-cgw

]]> By: Kristen Lewko http://christopherwink.com/2008/07/03/column-inches-words-to-inches/comment-page-1/#comment-310 Kristen Lewko Thu, 19 Feb 2009 02:52:14 +0000 http://christopherwink.wordpress.com/?p=654#comment-310 Hi Christopher, Thanks for this -- found it very helpful. I just want to make sure I followed correctly, but is it safe to use the word counts above (ie, 175-200 = 5 inches) to calculate ROI. I do have numbers for column inches and ad rates but feel that information is outdated. Hi Christopher,

Thanks for this — found it very helpful. I just want to make sure I followed correctly, but is it safe to use the word counts above (ie, 175-200 = 5 inches) to calculate ROI. I do have numbers for column inches and ad rates but feel that information is outdated.

]]> By: Christopher Wink http://christopherwink.com/2008/07/03/column-inches-words-to-inches/comment-page-1/#comment-309 Christopher Wink Tue, 27 Jan 2009 00:14:52 +0000 http://christopherwink.wordpress.com/?p=654#comment-309 Hey thanks. And good luck at the new job! Congratulations. Keep reading. Hey thanks. And good luck at the new job! Congratulations. Keep reading.

]]> By: Stephanie A. Wilken http://christopherwink.com/2008/07/03/column-inches-words-to-inches/comment-page-1/#comment-308 Stephanie A. Wilken Mon, 26 Jan 2009 23:57:44 +0000 http://christopherwink.wordpress.com/?p=654#comment-308 Great, thanks! I never can remember either :) I'm trying to get accustomed to inches in my first real job. Congrats on U-Wire's top 100! Great, thanks! I never can remember either :) I’m trying to get accustomed to inches in my first real job.

Congrats on U-Wire’s top 100!

]]> By: Alexandra Lozano http://christopherwink.com/2008/07/03/column-inches-words-to-inches/comment-page-1/#comment-306 Alexandra Lozano Thu, 28 Aug 2008 23:36:59 +0000 http://christopherwink.wordpress.com/?p=654#comment-306 This was really helpful. Thanks. This was really helpful. Thanks.

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