Chris Wink: what's in a name?

In today's climate, your name is your brand. Own it - or else become Mark.
In today's climate, your name is your brand. So own it - or become Mark.

The Internet is changing what it means to have a name.

I have already posted that this very blog that so begins the great push to lay claim to Web real estate, the most valuable of which lies on your name.

Your marketability, your presence, particularly as employers, friends and intimates increasingly go to Google or other search engines to better understand or know about us, will only become more dependent on your space online.

Chris Wink is original enough name that I cherish it, but I am hardly alone. Take a google search of my name and you see others, particularly, as previously posted, the founder of the Blue Man Group. But it goes deeper. Beyond confusion, you can become guilty by name association. Today, a friend forwarded me something, news from abroad that is accessible now as only a local paper was as recent as 15 years ago.

A namesake of mine arrested for a few thousands of dollars worth of vandalism. It’s a small enough a crime to warrant an employer to confuse his actions with my own.

A 17-year old youth has been arrested after about £5,000 damage was estimated that could have been caused in another school break-in.Police named Christopher Wink as having been charged with burglary at Bayside School between Sunday and Monday. “Entry was forcibly gained,” said a Police spokesman.

It is only another reminder that I need to make apparent who I am, branding my own name as I would any other product.